Responsibilities

• Translate business priorities and objectives into tactical, innovative brand media strategies for run of business campaigns and for seasonal campaigns and collaborations
• Work cross-functionally with creative, merchandising, and analytics teams to develop full-funnel campaigns
• Manage hands-on-keyboard execution of paid social campaigns across Facebook, Instagram, Pinterest, TikTok and other emerging social channels from concept to execution, as well as real-time campaign optimizations and hindsight reporting & analysis, in collaboration with agency partners. While the day-to-day is managed by our agency of record, this role would stay close to the execution, ensuring smooth management of the account.
• Ideate and execute on audience segmentation and creative strategies, developing unique tactics to support various areas and business goals
• Manage DPA/DABA campaigns & strategy to drive profitable demand and support business priorities across Calvin Klein e-comm, retail and some licensee markets
• Proactively identify areas of opportunity to improve efficiency. Design and execute testing strategies, and present data-driven recommendations that improve current marketing and business practices
• Work closely with platform partners to ensure Calvin Klein is aligned with industry best practices and up to date on the latest platform updates and opportunities
• This candidate should have strong analytical, planning and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximize performance with target audiences

Requirements

• Minimum 3-5 years of experience particularly on Paid Social
• Hands-on-keyboard expertise in Paid Social Platforms such as Facebook, Instagram, TikTok, Pinterest and Snapchat (as well as others)
• Experience with Facebook Ads Manager, Tiktok Ads Manager, Pinterest Business, and Adobe Analytics
• Understanding of OOH media buys, programmatic, and partnerships
• Experience collaborating with both internal and external resources to develop strategies that meet department goals within budget and established timelines
• Experience identifying business needs and presenting and implementing testing strategies to solve problems
• Experience analyzing channel performance and results, and laddering channel insights up to business goals, or making optimizations where necessary
• This position is not eligible for sponsorship.
• Bachelor’s Degree required

Preferred

• Experience at a marketing or media agency is preferred
• Bachelor’s Degree in marketing, business, analytics, or a related field preferred