Responsibilities

• Partner with the Brand Lead to execute strategic and tactical marketing plans aligned with business objectives.
• Support the development and implementation of HCP and patient marketing initiatives across personal, non-personal, digital, and field channels.
• Collaborate with cross-functional stakeholders to translate customer insights into actionable marketing tactics and support lifecycle management initiatives.
• Support sales force execution through development and maintenance of promotional materials, training support, and field pull-through initiatives.
• Monitor brand performance, market trends, and competitive activity, providing recommendations for optimization and continuous improvement.
• Lead the end-to-end management of promotional materials through Medical, Legal, Regulatory, and Compliance (MAP) review processes.
• Conduct initial review of content to ensure alignment with brand strategy, messaging, claims, and visual identity.
• Manage the development, approval, implementation, maintenance, expiration, and retirement of promotional materials.
• Maintain the product claims library, reference repository, and promotional material inventory.
• Partner with Marketing Centers of Excellence and agency partners to support digital channel execution, omnichannel initiatives, and content deployment.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Life Sciences, or related field required.
• MBA or advanced degree preferred.
• Minimum 3–5 years of pharmaceutical, biotech, healthcare, or related commercial experience.
• Rare disease experience preferred.
• Demonstrated experience managing promotional review workflows through Medical, Legal, Regulatory, and Compliance processes.
• Experience with Veeva PromoMats or similar content review systems required.
• Working knowledge of FDA regulations, OPDP guidance, and pharmaceutical promotional compliance.
• Demonstrated project management experience with multiple concurrent initiatives.
• Experience managing agencies, vendors, budgets, timelines, and operational processes.
• Familiarity with CRM and omnichannel marketing platforms.

Preferred

• Experience with digital analytics tools and campaign attribution.
• Experience partnering with patient advocacy groups.

Benefits

• Comprehensive benefits package including paid time off benefits, various health, vision, and dental insurance options, 401(k) retirement benefits and more.