Associate Manager, Integrated Marketing at DoorDash USA | San Francisco, CA | $109K/yr – $160K/yr

Associate Manager, Integrated Marketing

San Francisco, CA (On-site)

$109K/yr – $160K/yrMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Own the self-serve product marketing motion from onboarding to activation, with a focus on messaging, in-product surfaces, and funnel optimization for admin buyers.

Own self-serve positioning, messaging, and in-product prompts to drive activation and retention.
Partner with Product and Growth to surface insights, optimize onboarding flows, empty states, and conversion moments.

Job Description

Own the end-to-end self-serve customer experience - from first touch to activation - by developing positioning, messaging, and in-product marketing that converts and retains self-serve admins / organizers.
Partner closely with Product to influence the self-serve roadmap, surface customer insights, and ensure in-product surfaces (onboarding flows, empty states, upsell moments) are optimized for conversion.
Own funnel optimization across the self-serve journey - identify drop-off points, run messaging experiments, and partner with Growth and Analytics to improve activation and retention rates.
Develop and maintain self-serve positioning and messaging that clearly differentiates Meal Manager from competitors and resonates with small-team admins making independent purchase decisions.
Build the self-serve go-to-market playbook - landing pages, onboarding emails, in-product prompts, and sales enablement - and iterate based on performance data.
Develop integrated campaigns aimed at educating, activating and retaining self-serve customers onto DoorDash for Business.