Responsibilities

• Support the development and execution of influencer marketing strategies across The Children's Place and Gymboree, driving brand awareness, engagement, and business growth.
• Manage paid, gifted, affiliate, and organic influencer campaigns from planning through execution, ensuring alignment with brand objectives and performance goals.
• Develop and execute seasonal influencer programs supporting key initiatives, including Back-to-School, Holiday, Spring, Summer, product launches, collaborations, and licensing partnerships.
• Build and maintain relationships with influencers, talent managers, agencies, media contacts, and celebrity partners to strengthen brand advocacy and reach.
• Assist in the end-to-end execution of paid influencer campaigns, including briefing, creator selection, content development, approvals, and performance optimization.
• Coordinate content amplification and paid media support with internal teams while ensuring compliance with FTC guidelines, contractual obligations, and brand standards.
• Manage always-on influencer gifting programs, including creator sourcing, product fulfillment, content tracking, and long-term partnership development.
• Oversee affiliate influencer initiatives, including LTK, and analyze performance metrics such as sales, conversion, ROAS, and attributed revenue.
• Support public relations initiatives, including media outreach, product seeding, press opportunities, seasonal announcements, and brand storytelling efforts.
• Assist in planning and executing influencer and PR events, managing logistics, gifting, experiential activations, and attendee experiences.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Advertising, Business, or a related field required.
• 4+ years of experience in influencer marketing, PR or social media, ideally in retail, apparel, or consumer brands
• 2+ years of experience with affiliate platforms (e.g., LTK and ShopMy)

Preferred

• Strong project management skills with the ability to juggle multiple campaigns, deadlines, and teams at once
• Experience managing creator or agency relationships and briefing/reviewing creative content
• Experience with influencer management platforms (e.g., Dash Social, Sprinklr, CreatorIQ, and Later and social/influencer performance metrics
• Excellent written and verbal communication skills
• A collaborative mindset and comfort working cross-functionally in a fast-paced environment
• Passion for the creator economy and a pulse on emerging trends

Benefits

• The Benefits include: Bonus eligible (depending on role), Paid Time Off, Employee Discount, 401(k) and company match, Wellness Reimbursement, Adoption Assistance, free backup care (for kids, pets & the elderly), choice of health insurance plans, company-paid life/AD&D, short and long term disability, a variety of voluntary benefits and an employee assistance program. Benefit offerings are subject to change and vary by role/level for each position. Respective waiting periods may apply to certain benefit offerings.