Associate Manager, Influencer and Creator Marketing

Responsibilities

• Support the execution of Coach’s global influencer and creator community strategy, ensuring talent and community partners authentically reflect the brand ethos and values.
• Manage the day-to-day execution of community and creator initiatives, from identification and outreach through briefing, launch, content tracking, and recap.
• Help build and nurture Coach’s creator communities, ensuring talent is strategically aligned to brand priorities, seasonal campaigns, product stories, and target audiences.
• Identify emerging talent, cultural voices, and communities that can strengthen Coach’s relevance and reach.
• Support the strategic use and amplification of influencer content across Coach’s broader marketing ecosystem, including organic social, paid social, e-commerce/site, email, and other channels.
• Manage the flow and activation of influencer and creator content across Coach’s broader marketing organization.
• Partner with channel owners to identify opportunities to extend the life and impact of creator content across organic social, paid social, e-commerce/site, email, and other consumer-facing channels.
• Communicate relevant creator assets, usage rights, timelines, and campaign details to internal stakeholders to ensure content is effectively leveraged.
• Collaborate with Creative, E-Commerce, Global Social, and other cross-functional teams to ensure creator content supports broader brand storytelling and business objectives.
• Support casting and talent identification across Coach’s paid and organic influencer communities.

Requirements

• BA or BS degree.
• Relevant experience in community marketing, influencer marketing, creator partnerships, talent relations, or related fields.
• Strong initiative, action-oriented drive, and the ability to react quickly with a sense of urgency in a fast-paced environment.
• Comfort with ambiguity and the ability to work with a scrappy, entrepreneurial mindset.
• Flexibility and adaptability to changing priorities; able to organize, multitask, and prioritize workload to meet deadlines.
• Highly collaborative and team-oriented, with the ability to partner effectively across functions and levels.
• Strong communication, relationship-building, and organizational skills.
• Excellent attention to detail and accuracy, with a strong desire to learn and grow.
• Deep curiosity about culture, community behavior, and the evolving creator landscape, with the ability to translate insights into relevant brand opportunities.
• Strong Microsoft Office skills and proficiency in platforms such as CreatorIQ, Tribe, or similar influencer/community tools.

Preferred

• Experience working with talent agencies, creators, brand partners, and event or activation teams.
• Familiarity with paid media amplification and cross-channel use of creator content.
• Passion for storytelling, culture, and building authentic brand communities.
• Interest in purpose-driven brands.

Benefits

• Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance.