Associate Manager, Growth Marketing at Jones Road Beauty | Montclair, NJ | $72K/yr – $92K/yr

Jones Road Beauty

Associate Manager, Growth Marketing

Montclair, NJ (Hybrid)

$72K/yr – $92K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media strategy and execution to acquire new customers for a DTC beauty brand.

Own paid media execution across Meta, Google, TikTok, Pinterest, and AppLovin to hit CAC/ROAS targets.
Must-have: 2–4 years in DTC ecommerce with proficiency in Meta Ads Manager and Google Ads.
Standout: cross-functional impact and AI-assisted insights.

Job Description

Responsibilities

Assist in paid media strategies across Meta, Google, TikTok, Pinterest, and emerging platforms (including AppLovin) to drive efficient new customer acquisition
Directly contribute to new customer acquisition execution that align with business goals and revenue targets
Analyze campaign performance data and provide actionable insights to improve new customer reach, increase ROAS and reduce CAC
Collaborate with Creative team on ad development, testing, and performance optimization
Support in agency relationships and hold external partners accountable to performance standards
Support tracking and reporting on key growth metrics including new customer reach, CAC, ROAS, and acquisition volume
Partner cross-functionally with Retention, Ecommerce, and Analytics to align paid media strategy with full-funnel business objectives

Requirements

2-4 years of DTC ecommerce experience, with beauty or CPG experience a plus
Bachelor's degree required
Proficiency in Meta Ads Manager and Google Ads
TikTok Ads, Pinterest Ads, and Applovin Ads preferred
Advanced Excel/Google Sheets skills for data analysis and reporting
Comfortable using AI tools to accelerate research, analysis, reporting, and creative ideation, and display curiosity about how AI can reshape performance marketing
Experience with Shopify preferred
Familiarity with attribution tools like Triple Whale, Northbeam, or Haus
Creative strategy experience a plus
Strong analytical mindset with attention to detail
Excellent communication and collaboration skills
Ability to thrive in a fast-paced, start up and creative environment, demonstrating adaptability and resilience
Ability to work from our Montclair, NJ office as required (3 days per week)

Preferred

Creative strategy experience a plus
Experience with Shopify preferred
Familiarity with attribution tools like Triple Whale, Northbeam, or Haus
TikTok Ads, Pinterest Ads, and Applovin Ads preferred
Advanced Excel/Google Sheets skills for data analysis and reporting

Benefits

Jones Road Beauty

4.3 Glassdoor

Jones Road is an edited collection of clean, indispensable makeup products designed for every age, skin type, and skin tone. At Jones Road, we eliminate over 2,700 potentially toxic ingredients from our formulas. Jones Road is sold exclusively online at jonesroadbeauty.com.

Founded in 2020

Montclair, New Jersey, USA

139 employees (25 in marketing)

jonesroadbeauty.com

78% recommend to a friend