Associate Manager, Grassroots Marketing – California

Riverside, CA (Hybrid)

$75K/yr – $90K/yrMid Level3+ years expOther

Posted 3 months ago

Job Summary

Own end-to-end grassroots event program across baseball/softball to drive brand preference through demonstrations, partnerships, and on-site experiences; translate event performance, player feedback, and competitive activity into actionable plans with internal teams to maximize ROI.

  • Event Strategy & Execution: plan staffing, logistics, and on-site activations with vendors and internal partners.
  • Performance Insights: analyze event metrics and feedback to inform future activations and product development.
  • Relationship & Budget Leadership: build external partnerships with organizers and coaches while optimizing spend for ROI.

Job Description

Own end-to-end grassroots event program across baseball/softball to drive brand preference through demonstrations, partnerships, and on-site experiences; translate event performance, player feedback, and competitive activity into actionable plans with internal teams to maximize ROI.

  • Event Strategy & Execution: plan staffing, logistics, and on-site activations with vendors and internal partners.
  • Performance Insights: analyze event metrics and feedback to inform future activations and product development.
  • Relationship & Budget Leadership: build external partnerships with organizers and coaches while optimizing spend for ROI.
Wilson Sporting Goods Co. logo

Wilson Sporting Goods Co.

Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is one of the world’s leading manufacturers of high performance sports equipment, apparel and accessories. Since 1914, Wilson has been on the mission to help athletes everywhere reach their true potential. For more than 100 years, Wilson has studied the powerful and symbiotic relationship an athlete has with his/her equipment. With that relationship in mind, the Company invents, designs and engineers game-changing products using state-of-the-art sports technologies and expertise, and the insights and ambassadorship of its 10,000 member strong Wilson Advisory Staff. This Staff is comprised of top youth, college, amateur, and professional athletes, teams, coaches, programs and leagues from around the world.The Company’s unwavering commitment to innovation pushes its sports into new territories, including digitally connected, socially sharable, and highly customizable products. This dedication and focus is woven throughout the Wilson global culture, which thrives on collaboration, experimentation, passion, teamwork, persistence, ingenuity and positivity.Today, millions of Tennis, Baseball, Softball, Football, Basketball, Soccer, Volleyball and Golf athletes choose to use Wilson products as they prepare for and compete in matches, games, tournaments and championships. Wilson is headquartered in Chicago, IL, with offices and staff in more than 100 countries. The global Wilson team is 1,600 strong and growing.

Founded in 1914
Chicago, Illinois, USA
1.8K employees (303 in marketing)

Salaries

Posted range

$75K/yr – $90K/yr

Taken straight from the job posting.

See all Wilson Sporting Goods Co. salaries
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Associate Manager, Grassroots Marketing – California

Wilson Sporting Goods Co. · Riverside, CA · Hybrid