Associate Manager, Field Marketing - Americas (Remote)

Responsibilities

• Managing digital marketing programs for Field Marketing program hotels. Daily management of hotel websites, third party business and paid media listings (transient)
• Plan and execute web content, SEO, SEM, Paid Social, Meta strategy for a portfolio of hotels. Support World of Hyatt, email marketing activation for the hotels
• Assist hotels in the development of annual marketing plans and budgets to provide recommendations for spend based on market analysis, current performance metrics and best practices
• Attend property/regional-level sales and revenue management calls as deemed necessary to inform digital plans and execution
• Understand business needs and competition for properties and cluster regions, developing local marketing objectives, strategies, and tactics to meet owner objectives
• Provide ongoing support to hotels to optimize online hotel presence, with a particular focus on growing book direct revenue and channel mix
• Serve as a strategist and liaison for properties for digital agency programs and in other consultative matters
• Coordinate with Field Marketing Managers to support tactical execution of marketing strategies for Field Marketing program hotels
• Deliver reporting to key stakeholders, including KPIs, comparative scorecards, summarization of performance and future recommendations and action items
• Provide ongoing training to property marketing teams. Develop how-to training manuals, guidance, and instruction on how to utilize our digital marketing platforms and tools to optimize digital activities and revenue performance

Requirements

• 3+ years of experience in Digital Marketing, Media, or E-Commerce, with 6+ months of marketing and developing integrated plans for a global brand
• Excellent interpersonal and written communications skills
• Must be able to function at a fast pace in a service-oriented environment
• Proven ability to impact and work with all levels of the organization
• Build relationships and work effectively with numerous departments at the corporate office
• Proficiency in Microsoft Office Suite
• Proficiency in online tools such as Adobe Analytics, Google My Business, TripAdvisor, Tableau, Google Applications, and various 3rd party listings
• Knowledge of Koddi Private Markets platform
• Ability to navigate through proprietary tools for Website Updates, Digital Asset Management, Custom ancillary promotional offers, and Vanity site platforms

Preferred

• 2+ years hospitality marketing experience preferred
• On property hotel experience
• Bi-lingual (English and Spanish)
• Participant in DE&I activities and events

Benefits

• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedule
• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match