Responsibilities

• The Associate Manager’s top priority will be to shoot, edit and post a regular stream of content to Hot Wheels’ social channels. They will assess performance and quickly revise content based on engagement, trends and opportunities. They will collaborate with Mattel’s Inter Agency Team (IAT) and ensure cohesion and maximum impact with creator partnerships and creator content.
• On the ground social creator; responsible for concepting, shooting, editing, posting and iterating in real-time
• Produce a high volume of social-first content, balancing speed with quality
• Execute end-to-end content production including pre-production planning, on-set capture, and post-production editing using mobile and/or professional camera equipment
• Capture high-quality video and audio using smartphones and/or mirrorless cameras, with working knowledge of lighting setups (natural and artificial) and sound recording equipment (e.g., lavalier and shotgun microphones)
• Edit content using industry-standard and platform-native tools (e.g., Edits, Adobe Premiere Pro, After Effects, TikTok/Instagram native editors), applying best practices for pacing, hooks, and audience retention
• Select and integrate music to enhance storytelling and engagement, with strong instincts for trending audio, timing, and sound design
• Utilize commercial music libraries and licensed audio platforms (e.g., Adobe Stock, META Commercial Library, TikTok Commercial Library) to source and apply music in compliance with brand and legal guidelines
• Publish and schedule content natively across social platforms or through CMS tools (e.g., Dash Social, Sprout Social), ensuring proper formatting, tagging, metadata, and optimization for each platform’s best practice
• Optimize content for platform-specific formats, ensuring proper framing, resolution, aspect ratios, captions, and use of trending audio

Requirements

• 5+ years of experience in content creation, at least 2 years of ownership of social content creation for a brand, celebrity or personality
• Experience creating and producing social content across platforms
• Strong knowledge of social platforms (TikTok, Instagram, Facebook, and emerging platforms) and content trends
• Hands-on experience shooting, editing, and publishing content using mobile-first workflows and editing tools (e.g., TikTok/META in-app editing tools, Adobe Creative Suite, Edits or similar)
• Experience selecting music for content, including knowledge of trending audio, sound design, and use of commercial music libraries with an understanding of licensing and usage rights
• Familiarity with influencer/creator partnerships and campaign coordination
• Understanding of social analytics and performance metrics, with the ability to apply learnings to content
• Strong organizational skills and attention to detail, with the ability to manage multiple projects
• Collaborative mindset with strong cross-functional communication skills
• Proactive, curious, and eager to learn in a fast-paced environment

Preferred

• Passion for culture, entertainment, and storytelling, with a pulse on emerging trends
• Collaborative mindset with strong cross-functional communication skills
• Willingness to travel as needed, occasional international travel may be required

Benefits

• Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.