Responsibilities

• Lead cross-functional execution of app enhancements and feature launches from early planning through launch readiness and post-launch optimization.
• Influence roadmap-aligned app programs through customer insights, performance data, competitive trends, and cross-functional business inputs.
• Develop and refine business requirements, customer experience considerations, operational processes, and acceptance criteria.
• Lead user acceptance testing, issue triage, launch readiness, and quality assurance activities, ensuring risks and dependencies are addressed proactively.
• Monitor app performance, customer feedback, app reviews, and behavioral data to identify friction points and deliver actionable recommendations.
• Lead digital execution of loyalty initiatives across app, site, email, and store experiences, ensuring a seamless and consistent member experience.
• Coordinate loyalty promotions, rewards integrations, member-facing enhancements, and cross-channel communications with Marketing, Loyalty, Product, Technology, and store partners.
• Represent App & Loyalty experience needs in roadmap and campaign discussions, challenge assumptions, and ensure customer requirements are integrated into broader initiatives.
• Track loyalty engagement and experience performance, identify opportunities, and recommend enhancements that improve discoverability, participation, satisfaction, and retention.
• Leverage analytics, voice-of-customer feedback, app reviews, testing results, and customer journey insights to evaluate performance and guide decisions.

Requirements

• Bachelor's degree in digital marketing, Business Administration, Communications, Product Management or related field or equivalent work experience.
• 5+ years of experience in digital experience, eCommerce, mobile app, loyalty, marketing, product operations, with a proven track record of managing digital platforms and enhancing customer experience.
• Proficiency in analytics and delivery tools (i.e. Adobe Analytics, Google Analytics, FullStory, Figma, Jira, Microsoft Excel, PowerPoint, and Microsoft 365)
• Experience analyzing customer behavior, business performance, and voice-of-customer feedback to develop recommendations.
• Demonstrated end-to-end digital project management skills, preferably with Agile methodologies and tools like JIRA or Monday.com.
• Experience coordinating and analyzing usability tests and conversion optimization strategies.
• Proven ability to work cross-functionally to deliver digital enhancements aligned with business goals.
• Skilled at managing multiple stakeholder expectations and delivering projects on time and within budget.

Preferred

• Experience engaging with Product, UX, Technology, Marketing, Analytics, and business stakeholders.
• Experience with omnichannel, loyalty platforms, mobile app ecosystems, digital wallets, personalization, or vendor management.
• Experience with A/B testing, personalization, voice-of-customer analysis, customer journey mapping, and competitive research.
• Proficient in advanced analytics and reporting tools, such as Tableau or Microsoft Power BI, for robust data visualization and strategic decision support.
• Proficiency with CMS and digital marketing tools to enhance website functionality and engagement (e.g. Bloomreach).
• Experience in UX/UI design, including wireframes, prototypes, and specifications using tools like Figma, Sketch, or Adobe XD.
• Practical application of data science techniques—predictive analytics and machine learning—for customer insights and personalization.

Benefits

• Inclusive culture with associate-led Business Resource Groups
• 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!