Associate Manager of Digital Content

Responsibilities

• Develop and execute content optimization strategies across retailer product pages, brand websites, and other digital consumer touchpoints.
• Translate insights and recommendations from Content Analysts into prioritized optimization roadmaps that improve engagement, conversion, and content effectiveness.
• Continuously evaluate content performance using analytics, digital shelf metrics, consumer behaviors, search trends, and competitive benchmarks.
• Manage optimization initiatives across multiple brands and retailers, balancing short-term opportunities with long-term content strategy objectives.
• Lead A/B testing, image effectiveness testing, and other test-and-learn initiatives to identify opportunities for continuous improvement.
• Monitor emerging eCommerce, AI search, and consumer experience trends and translate findings into actionable recommendations.
• Partner with Brand Teams and Creative Production teams to develop and implement optimized content experiences, including imagery, video, copy, enhanced content, and other digital assets.
• Support website content enhancements and optimization initiatives through partnership with internal teams, external agencies, and CMS platforms.
• Leverage AI-powered tools and emerging technologies to accelerate content optimization, content creation, workflow efficiency, and performance analysis.
• Own AI search optimization initiatives for assigned brands, working with agency partners to develop strategies that improve authority, accuracy, discoverability, and relevance across AI-powered search platforms.

Requirements

• BA/BS degree in Marketing, Communications, Media or a related field; or an equivalent combination of education and relevant work experience to successfully perform the essential functions of the position.
• 4+ years of experience in marketing or advertising, working with cross-functional teams.
• Strong project management skills.
• Experience effectively leading content production projects, with a proven record of delivering assets on time and on budget.
• Passion for the evolving digital landscape and an interest in learning new technologies.
• Plans and Aligns – Establishes priorities, coordinates resources, and develops effective plans to achieve content optimization objectives.
• Drives Results – Delivers measurable improvements in content effectiveness, engagement, conversion, and digital performance.
• Collaborates – Builds productive partnerships across Brand Teams, Creative Production, Content Analysts, agencies, and other stakeholders.
• Optimizes Work Processes – Identifies opportunities to improve content workflows, testing practices, and optimization processes.
• Customer Focus – Uses consumer behaviors, search trends, and digital experience insights to strengthen content relevance and effectiveness.