Responsibilities

• Track the progress and status of goals across all units within the marketing department and alert teams when any goals are in jeopardy so optimization measures can be implemented.
• Manage and control the marketing department’s reporting, including ongoing Media and Analytics reporting.
• Interpret and present results and learnings from website analytics performance and work with agency partners to define actionable optimization items.
• Stay up to date on current and emerging Data & Analytics trends, best practices, and technologies.
• Seek ways to improve Data & Analytics processes and deliverables on a continual basis.
• Evaluate emerging technologies and provide recommendations for adoption where appropriate.
• Ensure data accuracy and consistency across all reporting sources through routine audits and validation processes.
• Orchestrate campaign tagging and media targeting across all digital campaigns and programs within the Marketing Calendar.
• Provide continual strategies and solutions for audience segmentation.
• Work with multiple agency partners and client stakeholders to assist in execution and analytics reporting.

Requirements

• Bachelor’s degree required.
• At least 3 years of experience in Data/Analytics.
• Minimum 1 year of Digital Marketing experience required.
• Experience with analytics tools such as Google Analytics, Google Data Studio, Adobe Analytics, and PowerBI.
• Experience working with tag management systems (e.g., Google Tag Manager).
• Must be able to travel up to 10%.
• Willingness to work additional hours as business demands may require.

Preferred

• Bilingual preferred but not required.
• Familiarity with CRM, CDP, or audience management platforms is a plus.