Responsibilities

• SMS Execution (Attentive)
• Plan, build, QA, and deploy SMS marketing, promotional, and triggered programs through Attentive.
• Manage audience selection, suppressions, workflow setup, and deployment timing to ensure communications reach the right customers at the right moment.
• Conduct end-to-end QA and ensure full compliance with CTIA/TCPA guidelines.
• Partner with our SMS agency to support daily operations and identify opportunities to enhance performance and scale the channel.
• Build, QA, and deploy ad hoc and Store Operations emails, including operational updates, surveys, and key internal communications.
• Collaborate with Creative, Marketing, and Ecommerce partners to align on content, timing, accuracy, and brand voice.
• Support Canada Window Emails execution, ensuring accuracy across segmentation, timing, proofing, and deployment.
• Work in close partnership with the Manager, Email to align with the broader CRM contact strategy and cadence.
• Execute segmentation, targeting, suppressions, scheduling, and workflow configuration across SMS and email programs.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• 2–3 years of CRM, SMS, email marketing, or lifecycle marketing experience.
• Retail or ecommerce experience is a plus.
• Strong understanding of CRM, SMS, and email fundamentals, with an eye for both detail and customer experience.
• Hands-on experience with segmentation, campaign setup, QA processes, and compliance best practices.
• Highly organized with strong project management skills and the ability to balance multiple priorities.
• Analytical thinker with the ability to interpret data and uncover performance insights.
• Collaborative communicator who can partner effectively across teams and vendors.
• Experience with Attentive or similar SMS platforms strongly preferred.
• Familiarity with CRM or email platforms such as Salesforce Marketing Cloud, Adobe Campaign, Iterable, or similar.

Preferred

• Retail or ecommerce experience is a plus.
• Experience with Attentive or similar SMS platforms strongly preferred.
• Familiarity with CRM or email platforms such as Salesforce Marketing Cloud, Adobe Campaign, Iterable, or similar.