Responsibilities

• Leads day-to-day marketing and communications efforts for fundraising/development and supports marketing for the Pro Bono Center’s legal services programs.
• Supports the development and leads execution of marketing and communications strategies for fundraising campaigns, volunteer recruitment and training opportunities, and storytelling efforts, including client success stories, volunteer profiles, and content from partner legal services providers and the access-to-justice community.
• Plans, drafts, creates, and deploys email marketing campaigns, mailed appeals, social media campaigns, and other fundraising and development communications.
• Plans, produces, creates, edits, and posts original content including photography, video, graphics, flyers, and written content for the Pro Bono Center website, Washington Lawyer magazine, Bar Bulletin and Pro Bono Brief newsletters, digital marketing, and social media channels, including YouTube, Instagram, Facebook, LinkedIn, and X.
• Provides basic graphic design services for Washington Lawyer ads and other marketing graphics, ideally using Adobe InDesign.
• Develops and executes marketing and communications materials for the annual Presidents Reception, including talking points, event signage, graphics, the event program and invitation, social media content, and email marketing messages and design.
• Advises program staff on marketing services to prospective clients and others seeking legal assistance.
• Identifies key metrics, collects and analyzes marketing data, and implements strategies to optimize communications and marketing efforts.
• Manages media relations efforts to increase visibility of the Pro Bono Center’s programs, impact, and volunteer opportunities.
• Serves as primary point of contact for media inquiries; drafts and coordinates timely, accurate responses in collaboration with leadership and subject matter experts.