Responsibilities

• The role is responsible for content creation, public relations, social media, multimedia production, event promotion, and media training while collaborating with TSTC’s centralized marketing team, including graphic designers, content writers, and multimedia specialists.
• Additionally will prepare and train the campus provost and other key staff for media interviews, public relations opportunities, and crisis communications.
• This role will take the lead in localized marketing efforts, ensuring that campus stories, events, and initiatives receive the attention they deserve.
• Supervise and coach Marketing Specialists, assign workload, and support the development of professional skills and competencies.
• Translate institutional priorities into actionable marketing strategies and integrated campaigns that support student recruitment and engagement.
• Coordinate with creative, digital, and media teams to ensure campaigns are delivered on time and meet brand standards.
• Manage campaign budgets, vendor contracts, and resource allocation to ensure fiscal responsibility and impact.
• Serve as the primary contact for campus leadership, ensuring marketing strategies are aligned with institutional objectives.
• Provide reporting and insights on campaign outcomes, including return on investment and recommendations for improvement.
• Demonstrates the TSTC Core Values of Excellence, Accountability, Service, and Integrity with internal and external stakeholders, customers, students, and community members.

Requirements

• Five to seven years of progressively responsible marketing experience, including supervisory responsibilities.
• Demonstrated leadership in campaign strategy, budget management, and staff development.

Nice To Have

• Master’s degree in Marketing, Communications, or related field.
• Experience leading complex, multi-channel campaigns in higher education or comparable settings.

Benefits

• full state benefits