Associate Manager, Brand Marketing

Atlanta, GA (Remote)

$85K/yr – $95K/yrMid Level3+ years expFull time

Posted 9 days ago

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Job Summary

Own go-to-market execution for brand initiatives and translate brand strategy into executable plans while coordinating cross-functional teams and supporting sales enablement.

Lead GTM for launches, campaigns, sampling, and retail moments
Manage timelines, milestones, and cross-functional alignment

Job Description

Responsibilities

Go-To-Market (GTM) Execution
Own go-to-market execution for brand initiatives including launches, campaigns, sampling, and retail moments
Build and manage GTM timelines, workback schedules, and milestone tracking
Ensure alignment across Brand, Marketing, Operations, and Sales
Translate brand strategy into executable plans
Cross-Functional Project Management
Serve as day-to-day project manager for brand-led initiatives
Build strong partnerships across Sales, Sales Capabilities, Digital Marketing, eCommerce, Creative/Design to ensure successful execution of go-to-market initiatives
Identify risks, bottlenecks, and timing conflicts
Support workflows including artwork refreshes and change control

Requirements

3–5 years of experience in brand marketing, marketing operations, or project management
Experience supporting go-to-market launches or campaigns
Strong organizational and project management skills, experience with Wrike preferred
Experience working with Sales teams and supporting commercial execution
Familiarity with syndicated data analytics platforms (e.g., Nielsen, IRI, Power BI, etc.)
CPG and retail / shopper marketing experience preferred

The Honey Pot Company

3.9 Glassdoor

The Honey Pot was born out of one woman's need to naturally heal herself. Beatrice became a woman on a mission, searching for natural remedies to help prevent these unruly infections. Rather than stay locked in a vicious cycle of taking antibiotics that would temporarily fight the infection only for it to reemerge later, Beatrice charged ahead and created The Honey Pot Feminine Wash - her very own natural healing aid.Our mission is to educate, support, and provide women around the world with the tools and resources that promote feminine health and wellness. We do this by engaging and empowering the women we serve one healthy honey pot at a time. Through our functional plant-based feminine care system, our goal is to provide women with a healthy alternative to feminine care that is free of chemicals, parabens, carcinogens, and sulfates. Our washes are gynecologist approved, clinically tested and pH balanced. Say hello to the future of feminine care.

Atlanta, Georgia, USA

146 employees (22 in marketing)

www.thehoneypot.co

67% recommend to a friend

100% CEO approval