Responsibilities

• Research, outline, and write high-quality SEO content (blog posts, guides, landing pages, and more) that balances search intent with editorial excellence
• Refresh and optimize existing content to improve rankings, engagement, and visibility across both traditional search and AI-powered discovery tools
• Maintain Animalz's standard of writing quality across all content you produce and oversee, ensuring every piece is clear, well-structured, and genuinely useful to the reader
• Create and optimize content strategies for your accounts with input from your Head of Content, incorporating SEO, AEO (Answer Engine Optimization), and content performance data
• Manage content calendars that align with each customer's goals, search landscape, and competitive positioning
• Generate strategic content ideas and craft comprehensive briefs that account for keyword targeting, search intent, SERP features, and AI search visibility
• Serve as a consultative partner to customers, offering expertise on how their content performs across organic search and AI-driven channels
• Proactively identify risks to account health—whether that's declining performance, misaligned expectations, or gaps in delivery—and flag them early
• Report on content performance monthly, using tools like GA4, GSC, Ahrefs, and Clearscope to communicate results and surface opportunities
• Manage and assign work to freelance writers: preparing briefs, tracking deadlines, reviewing drafts, and providing editorial feedback to ensure quality and consistency

Requirements

• 5+ years of experience in content marketing, preferably in B2B SaaS or an agency setting
• 2+ years of customer-facing experience at a B2B marketing agency or within an in-house marketing team, managing accounts and customer relationships
• Strong SEO knowledge: You understand keyword research, on-page optimization, content audits, and competitive analysis, and you can diagnose why content isn't performing. You know how to write for search without writing for search engines
• AEO and AI search fluency: You're actively working in AEO, not just aware of it. You understand how AI-driven discovery tools are changing content visibility, and you have hands-on experience with AEO strategies, prompt tracking, citation monitoring, or optimizing for AI Overviews
• AI workflow familiarity: You've worked with AI tools (ChatGPT, Claude, etc.) in your content process and understand concepts like programmatic content, content engineering, and AI-assisted production. You don't need to build workflows, but you should be conversant in how they work
• Strategic execution: You can translate a content strategy into consistent, high-quality output, and adjust tactics based on performance data and customer needs
• Technical curiosity: You're genuinely interested in learning how software products work so you can write about them clearly and persuasively
• Project management: You manage multiple accounts, content types, and contributors while maintaining quality and meeting deadlines
• Tool proficiency: Working knowledge of GA4, Ahrefs, Clearscope, Google Search Console, Screaming Frog, and similar tools
• Reliability and adaptability: You deliver quality work on time, navigate ambiguity well, and adjust your approach when priorities shift—whether that means writing six articles in a month or managing five accounts with minimal writing

Benefits

• Unlimited PTO policy
• Flexible working schedule
• Technology budget
• Learning budget
• Health & wellness stipend
• Team lunch stipend
• Health & vision insurance (US only)
• 401(k) retirement plan (US only)