Associate Growth Marketing Manager, Paid Search

Responsibilities

• Own paid search end to end: Build, launch, and manage campaigns across Google Ads and Microsoft Advertising, covering branded and non-branded search, Performance Max, and related formats.
• Shape the channel strategy: Translate insights from new product launches, audience research, and company goals into channel strategy and experimentation roadmap.
• Turn data into experiments: Find insights in the numbers and use them to design tests on messaging, ad formats, and other ad features.
• Build optimized workflows: Create the playbooks, reporting, and automation, including AI-assisted workflows, that help the channel run smoothly, and accelerate test and learn cycles.
• Own channel reporting: Create regular performance reporting on pacing, efficiency, and test results, and translate results into clear next steps.
• Manage the platform relationship: Serve as our point of contact with Google account representatives, staying current on new features, betas, and policy changes that help us scale.
• Collaborate cross-functionally: Work with the creative team on developing ad creative, with Data Science on tracking and measurement, and with the broader Growth team on how paid search fits into the overall acquisition strategy.

Requirements

• 3+ years of experience managing paid search campaigns, including hands-on Google Ads work managing bid settings, determining campaign structure, and conducting keyword research.
• Proven track record of managing meaningful budgets and hitting acquisition growth and efficiency goals
• Experience using Mode, Mixpanel, Google Analytics or similar tools to build reports and analyze performance

Preferred

• Proven success managing a large paid search program, with budgets of at least $3 million annually
• Demonstrated use of Claude Code, Codex, or similar tools to build workflows that support campaign strategy and execution
• Working knowledge of SEO and AEO and how they intersect with paid search
• Experience running structured tests on ad copy, landing pages, and other campaign settings and translating results into action
• Hands-on Microsoft Advertising campaign management
• A track record of testing emerging ad formats, including ChatGPT Ads
• Background in healthcare or another regulated industry

Benefits

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
• Modern life stipends: Manage your own learning and development.
• Grow with us: Grow with us through discounted company stock through our ESPP with easy payroll deductions.