Responsibilities

• Work with marketing leadership to translate GTM priorities into campaign strategies and growth plans
• Spot opportunities to improve pipeline generation, engagement, and conversion performance
• Use campaign and funnel data to inform your recommendations and priorities
• Develop and test ideas to improve campaign effectiveness
• Build integrated campaigns across paid media, outbound (BDR), email, events, and partner channels
• Define clear campaign goals and success metrics tied to business objectives
• Own segmentation, messaging, and channel execution for your assigned campaigns
• Make sure campaigns connect across the customer journey from awareness through conversion
• Work with Marketing, Sales, BDR, and channel teams to keep campaign execution on track
• Coordinate campaign launches so stakeholders know what to expect and when
• Align with BDR teams on outbound messaging, targeting, and timing

Requirements

• 1 to 3 years in demand generation, campaign management, digital marketing, growth marketing, or a related B2B marketing role
• Experience supporting or running multi-channel marketing campaigns
• A solid grasp of marketing funnels, segmentation, and campaign performance metrics
• Strong organizational and project management skills
• Analytical mindset and genuine interest in using data to make decisions
• Curiosity, initiative, and a real desire to own outcomes

Preferred

• Experience with marketing automation, CRM systems, ABM platforms, or outbound tools is a plus