Responsibilities

• Gather data to support media recommendations through syndicated research tools, target audience analyses, and competitive reports, etc.
• Assist in the execution of the media plan by working with the team to prepare authorizations for client signature and insertion orders
• Work with Strategist to prepare and distribute weekly status reports
• Analyze results data in weekly client dashboards and begin to draw insights from big data
• Measure media performance to determine the extent to which the original objectives were met
• Participate in client and publisher meetings with opportunities to develop presentation skills
• Attend learning & development training classes including but not limited to: digital and offline media concepts, visualization, presentation skills, tool trainings, etc.
• Attend internal and external (publisher) meetings and presentations

Requirements

• Interest in the principles of advertising, marketing and media
• Analytical thinking with a competency in mathematical concepts
• Works well in a team environment
• Proficient in Microsoft Office, particularly Excel and PPT
• Ability to learn media tools and software
• Ability to write clearly and concisely, as well as communicate and interact professionally