Responsibilities

• Leads coordination and development of email marketing campaigns from brief to operational deployment.
• Works in partnership with internal cross-functional teams including brand, eCommerce, creative, production, social, legal, and analytics to communicate campaign activities and to ensure deliverables are aligned and integrated into existing plans for streamlined execution.
• Responsible for heavy project management across all phases of email creation and deployment;
• creation/management of all creative work orders, calendars and timelines, status and coding docs and reports
• management of creative/deployment feedback through internal stakeholders,
• working closely with email production & data teams to convey mailing instructions, deliverables, segmentation, data, creative/deployment feedback, etc.
• QA/testing of all email deliverables
• Contribute to reporting and optimization
• Manages digital communication calendar and works closely with creative traffic manager to ensure full end-to-end execution of all deliverables are met.
• Looks for opportunities to improve processes and establish effectiveness/efficiencies across email strategy and campaigns.

Requirements

• Bachelor’s degree or equivalent related work experience
• 2+ years email marketing experience
• Understanding of email best practices, metrics and associated KPIs; Familiar with dynamic content as it relates to email marketing.
• Excellent project management, problem solving and organizational skills.
• Strong attention to detail and expertise in managing and prioritizing multiple projects/campaigns in a fast-paced, nimble yet deadline-driven environment
• Excellent communication skills; present ideas clearly and concisely, both in writing and in person
• Experience with technical/engineering/martech product management partnerships and API based emails a plus