Responsibilities

• The Associate Director/Director, Patient Marketing is a core member of the Cebranopadol launch team, responsible for developing and executing the US patient/consumer marketing strategy, patient-focused launch plan, and omnichannel engagement campaigns and materials.
• The incumbent plays a key role in shaping and implementing a comprehensive consumer marketing strategy aligned with the overall brand strategy and coordinated with HCP marketing efforts to ensure consistent brand messaging and customer engagement.
• Reporting to the Executive Director, Head of New Products Commercial, incumbent is part of the global marketing team and responsible for raising brand awareness, developing targeted patient campaigns, fostering meaningful customer and influencer relationships, and ensuring ethical and compliant product promotion.
• The role requires effective cross-functional collaboration with Regulatory, Medical, Access, Analytics, Policy, and other commercial teams.
• As a hands-on member of our Marketing team, incumbent contributes to both strategic planning and tactical execution.
• The role is primarily responsible for driving patient and caregiver engagement within the Pain Management therapeutic area and supporting development and implementation of patient support programs.
• Leads patient marketing launch readiness and commercialization planning, ensuring all patient-facing strategies, programs, campaigns, materials and channels are prepared to support a successful product launch and post-launch growth
• Leads development of patient insights through primary and secondary market research, patient journey mapping, market segmentation, and targeting to inform strategy, campaign optimization, and engagement plans from launch through +24 months
• Develops and executes patient-focused marketing strategies and integrated omnichannel campaigns to drive disease awareness, brand awareness, patient engagement, treatment initiation, adherence, and support, aligned with brand objectives and commercial goals
• Leads development, review and execution of compliant patient/consumer promotional materials and experiences across digital and traditional channels, including websites, social media, CRM, email, video, paid media, and emerging platforms, in accordance with FDA regulations and company policies

Requirements

• Bachelors degree REQUIRED; advanced degree (MBA, MS, or equivalent) PREFERRED and minimum 8 years progressive pharmaceutical or biotechnology marketing experience, including minimum 5 years direct-to-consumer (DTC)/patient marketing experience in the US market
• Demonstrated experience leading patient marketing strategy, commercialization and launch planning for prescription pharmaceutical products REQUIRED
• Proven track record of increasing strategic and operational responsibility within matrixed commercial organizations REQUIRED
• Strong experience developing and executing patient-centric marketing strategies across the patient journey, including disease awareness, patient engagement, treatment initiation, adherence and support programs REQUIRED
• Proven success leading integrated omnichannel marketing campaigns across digital and traditional channels from strategy through execution and optimization REQUIRED
• Experience leveraging primary and secondary market research, patient insights, segmentation, and analytics to inform commercial strategy and decision-making REQUIRED
• Demonstrated launch experience, including development and implementation of launch strategies, commercialization plans and patient-facing initiatives for novel therapies in the US market REQUIRED
• Strong understanding of US pharmaceutical marketing, including FDA regulations, promotional compliance requirements, market access considerations, and healthcare ecosystem REQUIRED
• Deep knowledge of Legal, Medical, and Regulatory (MLR) review processes and promotional material development REQUIRED
• Experience developing and managing relationships with agencies, vendors, advocacy organizations and other external partners REQUIRED

Preferred

• Experience in Pain Management, Neuroscience/CNS or related therapeutic areas PLUS

Benefits

• Additional benefits: In addition to base salary, full-time employees are also eligible for incentives, including, but not limited to: bonus eligible, medical, dental, vision, Rx insurance, 401K with match, life insurance, paid Company Holidays, PTO, Paid Volunteer Time and Employee Resource Groups.