Associate Director, Web Content Strategy at University Of Washington | Seattle, WA | $84K/yr – $96K/yr

Associate Director, Web Content Strategy

Seattle, WA (Unknown)

$84K/yr – $96K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own content strategy and CMS driven content governance to scale education program sites, improve search and personalization, and ensure content is structured for automation across 30+ properties.

Lead a team of up to 5 web content managers and student assistants to implement scalable content models and maintain CMS standards.
Partner with marketing leadership to develop taxonomies and processes for discoverable, reusable content across channels.
Establish search experience optimization guidelines and advise on program and course naming.

Job Description

Own content strategy and CMS driven content governance to scale education program sites, improve search and personalization, and ensure content is structured for automation across 30+ properties.

Lead a team of up to 5 web content managers and marketing student assistants to implement scalable content models and maintain CMS standards.
Partner with marketing leadership to develop taxonomies and processes for discoverable, reusable content across channels.
Establish search experience optimization guidelines and advise on program and course naming.
Analyze content models using analytics and user testing to guide major web features and site launches.
Report on content effectiveness to leadership and editorial teams to drive decisions.

University Of Washington

Founded in 1861, the University of Washington is one of the oldest state-supported institutions of higher education on the West Coast and is one of the preeminent research universities in the world. Located minutes from downtown Seattle, the main UW campus provides gorgeous views of the Cascade and Olympic mountain ranges and, every spring, attracts visitors from all over to world who come to witness the blooming of its cherry blossom trees.As the state’s flagship university, the UW serves more students than any other institution in the Northwest. In addition to its Seattle campus, the University has thriving campuses in Tacoma and Bothell and a robust professional and continuing education program. Anyone can enjoy and be enriched by all the UW has to offer, including world-class libraries, art, music, drama, sports and the highest quality medical care in Washington state.Being public also means being engaged with our communities, and through knowledge and discovery we are elevating the quality of lives of others.

Founded in 2010

Seattle, Washington, USA

32K employees (527 in marketing)

uw.edu