Associate Director, US Vaccines OCAR Payer Marketing (IDNs)

North Wales, PA (Hybrid)

$142K/yr – $224K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Lead IDN vaccine marketing by owning the organized customer strategy and cross-brand pull-through.

  • Own IDN segment strategy and multi-brand promotional campaigns.
  • Must-have: 4+ years in pharmaceutical marketing, marketing/sales support, or account management.
  • Standout: Cross-functional collaboration with Medical Affairs, Real-World Evidence, and Center for Observational insights.

Job Description

Responsibilities

  • Develop a deep understanding of key organized customers in the Integrated Delivery Network landscape and providing actionable insights on key trends impacting customer decisions and workflow
  • Lead the development and execution of the IDN customer segment strategy and tactics for assigned vaccine brands
  • Serve as organized customer subject matter expert to provide insights to leadership and marketing teams that help inform business planning and strategies in support of vaccine access and pull through in the IDN setting
  • Develop relevant organized customer segment strategies and promotional campaigns across multiple vaccine brands
  • Work closely with Senior Specialists, Marketing Associates to develop and deploy resources that promote appropriate pull-through activities
  • Collaborate with Center for Observational and Real-World Evidence, Medical Affairs and brand colleagues in the development of models and tools in support of communicating economic impact
  • Collaborate with Promotional Review Team and other internal stakeholders to ensure that all activities meet our Company's business objectives and compliance standards
  • Work closely with US Brand Marketing and customer facing Account Executives to support overall objective of achieving vaccine access in the IDN setting for appropriate patient populations and meeting growth targets for respective brands

Traffic Signals

Monthly Visitors
683.2K
Traffic Source Mix
Search
43.9%
Direct
40.8%
Referral
9.4%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~127

Marketing Team

Marketing Team Size
4 (3% of company)
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$74M
Last Raise
$56M
Series B, 5 years ago

Funding History

  • Sep 2020
    Series B • $56M
  • Mar 2020
    Venture Round • $3M
  • Jan 2017
    Series A • $15M