Responsibilities

• Lead the annual Brand Plan process, ensuring clear cross functional strategic priorities, aligned objectives, and actionable execution plans
• Partner with the GIA team to develop, refine, and pressure-test brand forecasts, ensuring alignment between strategic initiatives, market assumptions, and financial projections
• Drive ongoing competitive readiness reviews, synthesizing insights into actionable strategic recommendations
• Contribute to key Market Research initiatives in collaboration with GIA to generate actionable insights that inform segmentation, positioning, and growth strategy
• Serve as a core member of the US Brand Leadership Team
• Own brand budget management, including tracking spending, forecasting, and identifying risks/opportunities
• Lead the Annual Operating Plan (AoP) process in partnership with Finance
• Ensure financial investments are aligned with brand strategy and ROI priorities
• Provide ongoing financial transparency to the Brand Lead and Marketing leadership
• Translate complex strategy into clear, compelling narratives tailored to diverse audiences
• Support additional ad hoc strategic analyses and presentations as requested by leadership
• Partner closely with Promo, Patient Marketing, Digital, and CET to translate strategy into integrated tactical plans
• Ensure alignment of messaging, campaign priorities, and field enablement materials with overarching brand strategy
• Support development of integrated marketing initiatives across Segmentation 2.0
• Support the execution of projects initiated by Brand Lead or Executive leadership
• Drive alignment across Marketing and cross-functional stakeholders to ensure disciplined execution
• Present findings and recommendations to senior leadership with clear decision asks

Requirements

• BA/BS with 7+ years of marketing experience or a MA/MS/MBA with 6 + years of marketing experience or a PhD/PharmD with 5 + years of marketing experience
• 10+ years of pharmaceutical marketing and/or healthcare-related commercial experience
• Ability to communicate effectively with Senior Leadership on key brand growth initiatives
• Demonstrated ability to lead without authority and influence cross-functional team
• Prior success in competitive preparedness and market-shaping initiatives
• Skilled in integrating insights from customer research, analytics, and field feedback
• Excellent communication skills

Preferred

• Background in hematology or highly competitive therapeutic categories is preferred

Benefits

• The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.