Responsibilities

• Leading execution of patient marketing programs and campaigns, aligned to brand strategy and launch priorities
• Implementing omnichannel patient engagement initiatives, including digital, social, web, CRM, and patient support programs
• Developing and executing patient marketing plans, while contributing insights and recommendations for strategy refinement
• Managing patient disease awareness and education initiatives, including content development, programs, and partnerships with advocacy and field teams
• Driving patient identification and adherence initiatives, including coordination with Patient Services and cross-functional stakeholders
• Coordinating execution across cross-functional partners, including Patient Services, Advocacy, Sales, Medical, Market Access, Legal, Regulatory, Compliance, and PRC
• Developing and optimizing patient-facing content and materials, ensuring alignment with brand messaging and compliance requirements
• Managing agency partners and day-to-day workflow, including timelines, deliverables, and budgets
• Defining and tracking campaign performance metrics (KPIs) and leveraging insights to optimize execution and improve outcomes
• Expanding digital patient engagement capabilities, applying test-and-learn approaches to improve reach and impact

Requirements

• Bachelor’s degree in life sciences, business, or related field
• 5+ years of pharmaceutical, biotech, or healthcare marketing experience
• Experience in patient marketing, digital marketing, or consumer engagement programs
• Strong understanding of patient journey and patient engagement strategies in specialty or rare disease settings
• Proven ability to execute omnichannel marketing programs and campaigns
• Strong project management skills with ability to manage multiple initiatives simultaneously
• Demonstrated ability to work effectively in a matrixed, cross-functional environment
• Experience managing external agencies and marketing budgets
• Strong analytical skills with ability to track performance and apply insights to optimize programs
• Excellent communication and collaboration skills

Preferred

• Advanced degree (MBA, PharmD, PhD, or MS)
• Experience in nephrology, rare disease, or specialty therapeutics
• Experience supporting product launches or major indication expansions
• Experience developing and managing patient education, adherence, or support programs
• Experience working with patient advocacy organizations and patient-facing programs
• Strong digital and data-driven marketing capabilities
• Demonstrated experience integrating data, analytics, and digital capabilities into marketing execution

Benefits

• The annual base pay (or hourly rate of compensation) for this position ranges from $151,082 to $226,622. Our positions offer eligibility for various incentives—an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.