Responsibilities

• Support Director Consumer PMO to drive a foundational consumer strategy, leveraging L3 marketing framework
• Collaborating with the market research, competitive intelligence, and analytics team to generate key insights that inform business decisions
• Partner with the agency on planning and executing our unbranded campaign(s)
• Partner with HCP and Scientific brand counterparts for One our company Marketing Experience (OMM) to ensure alignment to strategy with multi-disciplinary team
• Identify opportunities to optimize consumer experience and lead the experience journey development and execution
• Partner with stakeholders to understand SDOH (social determinants of health) and health equity needs and opportunities for appropriate patients
• Lead, develop and execute an OPDP submission for launch.
• Manage the consumer budget and planning process
• Support Director, Consumer PMO with the development of Patient Advocacy Group (PAG) engagement strategies
• Collaborate across Immunology CATs to ensure cohesion and holistic approach

Requirements

• Bachelor's degree
• A minimum of 5 years’ healthcare industry experience, including at least 3 years in strategic marketing and brand management
• Consumer Marketing experience
• A growth mindset, strong collaboration, and business agility
• Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
• Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
• Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication
• Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
• Ability to work under pressure, confidently make key business decisions, pivot and adapt to evolving business needs, and prioritize the most impactful work
• Understanding of omnichannel marketing, digital and non-digital channels

Preferred

• Master's degree
• Launch experience
• Prior immunology Inflammatory Bowel Disease (IBD) experience
• Awareness and understanding of US commercial and regulatory requirements
• Agency and vendor management
• Familiarity with agile tools like Jira and Mural

Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• paid holidays, vacation, and compassionate and sick days