Responsibilities

• Lead the continued evolution, tactical plans and ongoing optimization for the SKYRIZI Crohn’s Disease indication
• Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing and robust media plans to achieve business objectives and goals
• Manage strategy and project development of DTC advertising for brand awareness, acquisition, and conversion initiatives through a variety of channels which may include CRM, in-office, print, SEM, digital & social media, and video including broadcast TV
• Collaborate with Public Affairs, Professional Marketing, Legal, Regulatory, Medical, and Project Management to ensure brand consistency and promotional compliance
• Provide leadership, coaching, and development for direct reports
• Leverage market trends, consumer insights, and competitive intelligence to inform strategy and optimization
• Define and evaluate campaign metrics to assess performance, improve effectiveness, and support return on investment
• Prepare materials and present to executive leadership
• Manage the marketing budget and prioritize multiple projects to ensure timely execution
• Drive growth in brand/product penetration, share, awareness, and patient requests

Requirements

• BA/BS required; MBA preferred
• 8+ years of relevant consumer marketing experience
• Competency in core marketing capabilities including creative development, positioning, media planning, investment optimization, and agency management
• Strong understanding of digital and broadcast media, including social media platforms and their application
• Experience using market research and consumer insights to inform strategy and execution
• Ability to understand clinical and medical information and apply it to marketing strategy
• Demonstrated success working in a matrixed organization and influencing without authority
• Excellent communication, presentation, and interpersonal skills
• Experience managing multiple external agencies and internal cross-functional partners
• Strong analytical skills balanced with creative thinking

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.