Associate Director, U.S. HCP Marketing – SOTYKTU (Sjogren's Disease)

Princeton, NJ (Hybrid)

$165K/yr – $200K/yrSenior Level5+ years expFull time

Posted 9 days ago

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Job Summary

Own and drive HCP marketing strategy and tactical execution for SjD, collaborating with cross-functional teams and external partners to deliver compliant, on-time programs and insights-driven optimizations.

  • Own HCP marketing plan and budget management
  • Lead congress planning and cross-functional collaboration

Job Description

Responsibilities

  • Drive strategic planning and execution of HCP marketing SjD initiatives and tactical plan that support brand objectives and management of agencies/vendors
  • Ensure SJD tactical execution, including messaging and creative, is rooted in the brand strategy and HCP insights and is pulled through across key channels
  • Partner with internal stakeholders and key agency partners to deliver against targeted scope of work
  • Manage HCP marketing budget and invoicing
  • Support internal review processes and work with external partners to ensure timely, compliant and accurate preparation of tactical projects
  • Partner with market research and analytics colleagues to ensure strategies and tactics are aligned to customer insights and optimized based on key performance indicators
  • Work cross-functionally with marketing teams, sales, training, Medical, Market Access, Patient Access Support Solutions and CASA to ensure executional alignment
  • Establish strong relationships and develop collaborative areas of shared interest with key stakeholders, including SJD experts, community rheumatologists and APPs
  • Be a product champion and cultivate expertise of SjD
  • Lead congress and medical meeting planning and execution at key events including ACR, CCR East/West and AWIR, supporting meaningful HCP engagement with SOTYKTU across the multidisciplinary treating community

Requirements

  • Bachelor's degree required; MBA or advanced degree a plus
  • Minimum 5 years of industry experience (pharmaceutical/biotech or related agency)
  • HCP marketing experience preferred with successful track record of US product launch experience also preferred
  • Rheumatology or Immunology experience is a plus
  • Demonstrated ability to drive a culture of accountability, balanced with a keen ability for collaboration and working in a matrixed environment
  • Experience in managing external partners (eg agencies, consultants)
  • Demonstrated ability to successfully navigate internal MLR (Medical, Legal, Regulatory) review processes
  • Must have excellent communication skills (verbal and written) and project management skills
  • Highly organized with a strong attention to detail, clarity, accuracy and conciseness
  • Demonstrated ability to track and manage budgets effectively

Benefits

  • Health Coverage: Medical, pharmacy, dental, and vision care.
  • Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
  • Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
  • Paid Time Off
  • US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
  • Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
  • Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
  • All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.
  • *Eligibility Disclosure: T he summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.
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Bristol Myers Squibb

3.7 Glassdoor

At Bristol Myers Squibb, we work every day to transform patients’ lives through science. That work inspires some of the most interesting, meaningful, and life-changing careers you’ll experience. Join us and pursue innovative ideas alongside some of the brightest minds in biopharma, collaborating with a team rich in diversity of experiences, and perspectives. We have built a sustainable pipeline of potential therapies and are leveraging translational medicine and data analytics to understand how we can deliver the right medicine to the right patient, at the right time, to achieve the best outcome.Whether in a scientific, business or supporting function, a career at BMS means you’ll be inspired every day to grow and thrive through opportunities that are uncommon in scale and scope. Here, you’ll be on the cutting edge of powerful innovation in oncology, hematology, immunology, cardiovascular disease, and fibrosis, with colleagues united in the mission to help patients.Through the Bristol Myers Squibb Foundation, we also promote health equity and seek to improve health outcomes of populations disproportionately affected by serious diseases and conditions. Our mission is to give new hope to help patients prevail over serious disease – it drives everything we do.Review our Social Media Community Guidelines at: https://www.bms.com/social-media-community-guidelines.html

Lawrence, New Jersey, USA
38K employees (1,574 in marketing)
69% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
966.3K
Monthly Google Ads Budget
$2.4K
Traffic Source Mix
Search
38.1%
Direct
48.6%
Referral
9%
Social
3.3%
Paid
1%

Headcount Trend

Current headcount: ~38.3K

Marketing Team

Marketing Team Size
1,254 (3% of company)
Median Career Experience
19 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$29.3B
Last Raise
$5.7B
Post IPO Debt, 4 months ago

Funding History

  • Nov 2025
    Post IPO Debt • $5.7B
  • Feb 2024
    Post IPO Debt • $13B
  • Oct 2023
    Post IPO Debt • $4.5B

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