Associate Director, Strategy at Zenith | New York City, NY | $106K/yr – $137K/yr

Zenith

Associate Director, Strategy

New York City, NY (On-site)

$106K/yr – $137K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own cross-channel media strategy and drive end-to-end planning, execution, and optimization for multi-channel campaigns with a client-focused, collaborative leadership style.

Lead cross-channel media planning and budget allocation aligned to strategic objectives.
Drive end-to-end plan execution, investment stewardship, and performance optimization using data and audience insights.
Build strong client relationships, lead internal and client meetings, and mentor junior team members for growth and accountability.

Job Description

Responsibilities

Strategy & Planning: Drive the media planning process, ensuring alignment with strategic objectives
Strategy & Planning: Oversee cross-channel media strategy development (TV, Digital, Social, OOH, Audio, etc.), including channel mix recommendations, flighting, and budget allocation
Strategy & Planning: Own the development of strategic recommendations and client facing POVs, coordinating with necessary teams to account for all relevant inputs
Plan Execution & Investment Stewardship: Oversee end-to-end media planning and execution across campaigns, ensuring strategic rigor, accuracy, and executional excellence
Plan Execution & Investment Stewardship: Partner with activation and investment teams to ensure plans are effectively executed and optimized
Plan Execution & Investment Stewardship: Lead accurate budget management with activation and investment teams
Performance & Optimization: Evaluate campaign performance and identify opportunities to improve effectiveness, efficiency, and business outcomes
Performance & Optimization: Lead optimization recommendations rooted in data, audience insights, and market trends
Performance & Optimization: Translate performance results into clear business implications and future planning recommendations
Client & Cross-Functional Collaboration: Build strong, collaborative client relationships that instill confidence and trust

Requirements

B.A. or B.S., preferably in Marketing, Advertising, or related field
5+ years media planning or strategy experience including 2+ years in a management capacity
Experience managing campaigns across multiple channels (online and offline) and budgets
Familiarity with standard media research and planning tools (e.g. NMI, Guidelines, etc.)

Preferred

Strategic media planning
Cross-channel media expertise
Budget management
Client relationship management
Team leadership, coaching, and mentorship
Strong presentation and storytelling abilities
Strong written and verbal communication skills
Project management and cross-functional collaboration
Innovation mindset and marketplace awareness
Ability to remain organized in a fast-paced environment

Benefits

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Zenith

3.7 Glassdoor

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe [Euronext Paris Fr0000130577, CAC40].

Founded in 1988

Лондон, Англия, GBR

5.6K employees (1,571 in marketing)

www.zenithmedia.com

73% recommend to a friend

80% CEO approval