Responsibilities

• Lead strategic thinking across shopper marketing, commerce, retail, and category reinvention briefs.
• Conduct deep research across consumer, shopper, category, retail, cultural, and market trends to uncover meaningful insights and opportunities.
• Translate data and insights into clear, differentiated, shopper-centric strategies that drive business results.
• Develop compelling strategic narratives and presentations that influence senior clients and sell through activation plans, creative ideas, and design thinking.
• Define the strategic direction for projects, guiding teams on research interpretation, implications, and application.
• Partner closely with Creative, Account, Media, Shopper, and client teams to ensure strategy is carried through from insight to execution.
• Lead and contribute to brainstorming and ideation, challenging teams to develop innovative solutions rooted in strategy.
• Bring a strong understanding of retail channels, shopper behavior, brand dynamics, and the evolving commerce landscape.
• Mentor and elevate junior strategists, helping build strategic capability across the team.

Requirements

• 7+ years of marketing, strategy, planning, shopper marketing, or related agency experience.
• Proven ability to develop and lead strategic plans that connect consumer/shopper insights to business objectives.
• Strong understanding of shopper behavior, retail dynamics, retailer ecosystems, and commerce trends.
• Strong qualitative and quantitative research and insight development skills, with a passion for uncovering the “why.”
• Ability to translate insights into compelling, actionable strategies and recommendations.
• Experience working with senior clients and cross-functional teams across strategy, creative, media, shopper, and account teams.
• Strong presentation, storytelling, persuasion, and client relationship skills.
• Ability to manage multiple priorities and deliver high-quality work in a fast-paced, deadline-driven environment.
• Curious, commercially minded, and passionate about retail, consumers, and how people shop.
• Proficiency in PowerPoint/Google Slides and Google Workspace.

Benefits

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....