Responsibilities

• Complex Problem Solving: Building from scratch and turning solutions into client-ready strategies without relying on tools or standard industry playbooks.
• Data-Driven Brand Building: Connect client business needs to brand growth through outcomes-based media planning.
• Deployment of Vision & Partnerships: Define a digital program's strategic vision and execute tactics across media channels.
• Innovation: Lead ideation sessions to turn ideas into actionable programs or products.
• Collaboration: Facilitate brainstorming to spur growth and develop actionable programs or products.
• New Business: Collaborate with new business teams on Croud’s proposition and platform storytelling for cross-channel clients.
• Examples will include: Working with senior stakeholders to identify marketing challenges and coordinating cross-team plans.
• Lead cross-channel media planning across 5-6 priority initiatives, informing investment decisions with data and deploying strategy holistically.
• Creating compelling narratives to engage diverse audiences.
• Oversee audience, market, and competitor intelligence projects, ensuring insights are actionable.

Requirements

• Essential: Experience elevating campaign planning and driving demonstrable results for c-suite executives.
• Essential: Expert across all media, including digital, social and traditional, with advanced knowledge in all areas.
• Essential: Extensive experience presenting to clients and selling-in ideas with senior stakeholders to understand business objectives.
• Essential: Great communication and presentation skills, with good attention to detail.
• Essential: Experience managing a team.
• Desirable: Exposure to big budgets, complex organizational structures with multiple stakeholders and overlapping planning processes.
• Desirable: Hands-on experience with key digital platforms (Google Analytics, Google Ads, Facebook Ads Manager, DV360).
• Desirable: Represent Croud at industry events, public speaking and thought leadership.
• Desirable: Experience in CPG and/or Multi Brand Retail is a bonus but not required.

Preferred

• Exposure to big budgets, complex organization structure with multiple stakeholders, overlapping planning processes with multiple competing priorities.
• Hands-on experience of key digital marketing platforms including Google Analytics, Google Ads, Facebook Ads Manager, DV360.
• Represent Croud at industry events, public speaking and thought leadership.
• Experience in CPG and/or Multi Brand Retail is a bonus, but not a requirement.

Benefits

• 20 days vacation a year with 12 public holidays observed
• Early finish throughout the summer months
• Enhanced paid parental leave
• Healthy in-office meals and snacks
• 401(k) Savings Plan
• Sales commission with pitch opportunities
• Annual performance bonus
• Pre-tax commuter benefits
• Full paid medical Insurance for employee (including dental and vision)
• Dependent contribution to medical, dental and vision coverage