Responsibilities

• Evaluate client objectives and product roadmaps to design compelling physical footprints, defining how attendees move through a space—whether it is a global trade show booth or a local retail pop-up.
• Develop retail engagement strategies that drive product understanding and consideration, specifically for consumer electronics, phones, wearables, and smart home devices. Go beyond the data. Determine how people actually move through spaces to identify friction points and "magic moments" with these devices in a physical space.
• Strategize the connection between physical events and digital ecosystems, ensuring on-ground activations are amplified socially and digitally to drive earned media and long-term loyalty.
• Define what "success" looks like across the various experiences. Move beyond foot traffic to measure dwell time, sentiment, and digital behavior and conversions.
• Lead the strategic narrative for new business pitches within the experiential and retail sector, translating complex business challenges into innovative, spatial strategic visions that win work.
• Identify and pursue proactive growth opportunities within the US market to expand the agency's experiential portfolio.
• Cultivate strong relationships with senior marketing leaders at prospective client organizations, acting as a trusted advisor on the future of retail and events.
• Collaborate hand-in-glove with Creative Directors, Technologists, and Fabrication partners to ensure strategic concepts are feasible, buildable, and impactful.
• Champion high standards for interactive design, pushing the boundaries of what is possible in physical brand activations.