Responsibilities

• Own our social media. Plan, shoot, write, post and engage across Instagram, Facebook, TikTok and Google Business Profile. You'll be on the floor capturing real dogs, real members, real moments.
• Run our paid ads. Build, launch and optimize Meta and Google campaigns for daycare, boarding, memberships and events. Track spend, report on cost per lead and cost per new member.
• Keep our website working. Update pages, pricing, promos and landing pages; improve accuracy and conversion; manage basic SEO and local listings.
• Drive outreach campaigns. Email and SMS campaigns to members and prospects, plus local partnerships — vets, groomers, rescues, breweries, apartment communities and neighboring businesses.
• Plan and host events — at least 3 per week. Yappy hours, puppy socials, breed meetups, adoption events, holiday parties, vendor pop-ups and member appreciation nights. You'll handle the concept, the promotion, the setup, the day-of hosting and the follow-up.
• Report on results. Track what's working, what isn't, and where the next dollar should go.

Requirements

• 3+ years of hands-on marketing experience with a strong, demonstrable track record (portfolio, metrics or case studies expected)
• Proven experience running paid social and search campaigns and managing a budget
• Strong social content skills — you can shoot and edit good photo and video on a phone and write copy that sounds human
• Comfortable with website CMS edits, email marketing platforms and basic analytics
• Event planning and hosting experience; genuinely enjoys being the person in the room welcoming people
• Excellent written and verbal communication; organized, self-directed and deadline-driven
• Available for some evenings and weekends when events run
• Comfortable around dogs of all sizes and energy levels

Preferred

• Experience in pet care, hospitality, fitness, retail or another membership or local-service business
• Graphic design skills (Canva, Adobe) for signage, flyers and promo materials
• Local knowledge of Everett and Snohomish County media, groups and partners

Benefits

• Employee discount