Responsibilities

• Lead core brand strategy deliverables and workshops more autonomously, while also serving as a consultant to clients on research design and analysis.
• Understand disease, market, and competition to develop bespoke brand strategies and provide independent guidance to both internal teams and clients.
• Supervise and mentor junior talent; career development of junior staff.
• Lead client workshops preparation; facilitate and moderate breakout groups; capture key takeaways.
• Directly supervise Strategic Planning Supervisor, Senior Strategic Planner and/or Strategic Planner; provide mentorship/guidance to team; involved in hiring and staffing decisions and full life-cycle talent management.
• Apply strong foundational understanding of strategic planning fundamentals toward strategic and tactical recommendations for assigned brands.
• Develop strong drafts across the full suite of brand strategy deliverables; expand pitch participation in immersion interviewing, storytelling, strategy development and tactic pull through.
• Partner with other agency departments to ensure pull through of insights and strategy.

Requirements

• 5+ years Brand strategy or market research (required)
• Bachelor’s degree Marketing, Advertising, Communications, or Related Field (required)
• Microsoft Word, Teams, PowerPoint, Excel literacy (required)
• Ability to use AI platforms as an accelerant for brand needs and strategic deliverables (required)
• Pharmaceutical/health experience (preferred)

Preferred

• 3+ years Pharmaceutical/health experience (preferred)
• Experience with AI platforms as an accelerant for brand needs and strategic deliverables (preferred)