Responsibilities

• Lead the development and execution of integrated social media and influencer strategies across branded and unbranded healthcare campaigns.
• Serve as a strategic lead for client engagements, translating business objectives into actionable social, influencer, and performance marketing strategies.
• Drive audience-first recommendations across paid, owned, earned, community management, creator, and emerging social channels.
• Leverage cultural intelligence, audience insights, competitive intelligence, and platform innovation to identify opportunities that advance client business objectives.
• Present strategic recommendations, annual plans, measurement frameworks, and innovation opportunities to senior client stakeholders with confidence and influence.
• Act as a trusted advisor to clients, helping guide decision-making and ensuring brands remain at the leading edge of social media marketing.
• Oversee influencer marketing programs from strategic planning through execution, including talent identification, tiering approaches, audience fit assessments, content strategy, and performance evaluation.
• Lead key aspects of the influencer RFP process, including partner evaluations, proposal reviews, strategic recommendations, talent selection, and contract negotiations.
• Partner closely with influencer agencies, legal teams, compliance partners, and cross-functional stakeholders to ensure campaigns meet regulatory and business requirements.
• Guide the development of influencer and creator briefs, ensuring clear articulation of campaign objectives, content expectations, measurement requirements, and brand guidelines.

Requirements

• 6+ years of experience in social media strategy, digital marketing, influencer marketing, or related disciplines.
• Established experience developing integrated social strategies across paid, owned, and earned environments, including community management, content strategy, channel planning, and creator marketing.
• Experience within healthcare, pharmaceutical, or other highly regulated industries preferred.
• Strong understanding of performance marketing principles and the role social media plays across awareness, engagement, consideration, conversion, and loyalty objectives.
• Proven ability to leverage audience insights, cultural intelligence, performance data, and social listening to develop impactful marketing strategies.
• Demonstrated success leading strategic client relationships and influencing senior stakeholders.
• Strong understanding of evolving social trends, platform innovation, creator ecosystems, and digital culture, with the ability to advise brands on when and how to participate.
• Ability to design and lead original research initiatives and translate findings into actionable strategic recommendations.
• Excellent storytelling, presentation, and communication skills, with the ability to simplify complex information and inspire action.
• Gravitas and executive presence, with the ability to build credibility and influence across clients, partners, and internal teams.

Preferred

• Experience with Sprinklr, Meltwater, NetBase, Quid, Pathmatics, Socialbakers, or similar platforms preferred.