Associate Director, Social Programmatic Activation

New York City, NY (On-site)

$97K/yr – $127K/yrSenior Level5+ years expFull time

Posted 4 hrs ago

Job Summary

Own the end-to-end paid social program delivery across multiple platforms, coaching teams, and shaping strategy and client engagement.

  • Lead day-to-day development, launch, and optimization of paid social campaigns
  • Translate client goals into strategy and activation plans
  • Build trusted client relationships and collaborate across cross-functional teams

Job Description

Responsibilities

  • Lead the day-to-day development, launch, and optimization of paid social campaigns across Meta, Reddit, TikTok, Pinterest, and emerging social platforms
  • Stay close to campaign execution, helping teams solve challenges, improve performance, and deliver high-quality work on time and within budget
  • Translate client goals into clear paid social strategies, audience recommendations, content considerations, and activation plans
  • Communicate complex media topics in a simple, confident, and actionable way for clients and internal teams
  • Build trusted client relationships through proactive communication, thoughtful recommendations, active listening, and consistent follow-through
  • Partner closely with planning, strategy, creative, analytics, operations, and activation teams to align priorities and move work forward
  • Coach and develop team members through regular feedback, hands-on support, and clear expectations
  • Create an inclusive, collaborative team environment built on open communication, accountability, empathy, and respect
  • Build productive relationships with social platform partners and identify solutions that meet client needs
  • Develop clear points of view, training materials, and best practices that help teams stay current with paid social trends and platform changes

Requirements

  • 5+ years of paid social media experience, ideally within a media agency, platform, publisher, or client organization
  • Hands-on experience planning, launching, managing, and optimizing campaigns across Meta, Reddit, TikTok, and Pinterest
  • Exceptional written, verbal, and interpersonal communication skills, with the ability to build trust and adapt to different audiences
  • Proven ability to lead collaboratively, coach others, navigate challenging conversations, and bring cross-functional teams together
  • Strong client presence, presentation skills, and a track record of turning business needs into clear recommendations
  • Strong understanding of paid social strategy, audience development, creative best practices, measurement, and reporting
  • Strong judgment and problem-solving skills, with the ability to balance strategic thinking and day-to-day execution
  • Proactive, organized, and comfortable managing multiple priorities in a fast-paced, team-oriented environment
  • A people-first leadership approach grounded in empathy, accountability, active listening, and clear expectations
  • Commitment to continuous learning, creative problem-solving, and delivering strong outcomes for clients and teams

Preferred

  • Experience with programmatic media, including The Trade Desk or other demand-side platforms, is a nice to have

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Publicis Groupe Holdings B.V

Publicis Groupe Holdings B.V. is an information services company based out of Prof. W.H. Keesomlaan 12, AMSTELVEEN, Netherlands.

Amstelveen, North Holland, NLD
1 employees

Salaries

Posted range

$97K/yr – $127K/yr

Taken straight from the job posting.

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Associate Director, Social Programmatic Activation

Publicis Groupe Holdings B.V · New York City, NY · On-site