Responsibilities

• Leads corporate social media strategy and channel plans aligned to external communications, brand and business priorities.
• Owns the editorial calendar, publishing cadence and content standards for key corporate social channels.
• Develops and optimizes audience-relevant content for healthcare professionals, patients, media and other external stakeholders.
• Partners with product communications, marketing, medical education, HR, investor relations and other functions to translate priorities into effective social campaigns.
• Guides social media support for executive visibility and thought leadership initiatives, particularly on LinkedIn.
• Manages agency and vendor partners for content development, community support, analytics and campaign execution, as applicable.
• Establishes practical workflows, review standards and channel governance that enable timely execution in a regulated environment.
• Coordinates with legal, regulatory and medical review partners to ensure social content meets applicable policies and approval requirements.
• Monitors platform trends, channel performance and competitive activity to recommend improvements in format, cadence and targeting.
• Tracks and reports performance metrics, translating insights into recommendations that improve reach, engagement and business relevance.

Requirements

• Minimum Requirements: Bachelor's degree and 6 years relevant experience, or Associate's degree and 8 years relevant experience, or High School Diploma or equivalent and 10 years relevant experience
• Travel Expectations: Rare to occasional overnight domestic or international travel up to 10% annually.

Preferred

• 7+ years experience in social media, digital communications, corporate communications or related fields with progressive responsibility preferred
• Experience managing enterprise or corporate social media channels, editorial calendars and integrated content programs preferred
• Experience supporting executive social presence, issue response or reputation-focused communications preferred
• Experience in MedTech, life sciences, healthcare or another highly regulated industry preferred
• Experience working with agency partners and cross-functional review teams preferred