Own social strategy and content architecture for ButcherBox across platforms, turning brand platform into repeatable, native content and creator-driven moments that drive awareness, affinity, and brand presence.

• Lead the organic social strategy across key platforms, making social one of the clearest and most ownable expressions of the ButcherBox brand.
• Translate the brand platform into repeatable content ideas, social behaviors, series, formats, and moments that build awareness, affinity, and relevance.
• Define the role of each platform and build a content mix that balances entertainment, education, product storytelling, cultural moments, community, and brand POV.
• Bring a strong perspective on what ButcherBox should sound like, look like, and behave like on social.
• Help move ButcherBox from a brand that posts content to a brand that has a recognizable presence.
• Concept and lead social-first content ideas, campaigns, recurring series, and formats that feel native to the platform and distinct to the brand.
• Develop content across short-form video, creator-led storytelling, man-on-the-street, behind-the-scenes, founder/customer storytelling, interviews, product moments, cultural commentary, and unexpected formats.
• Build systems that ensure brand moments, shoots, events, partnerships, founder moments, and IRL activations are captured and extended through social in a smart, scrappy, high-impact way.
• Know the difference between content that fills a feed and content that builds a brand.
• Identify opportunities to bring ButcherBox into the cultural conversation in ways that feel timely, useful, entertaining, and true to the brand.

• 7+ years of experience in social, content, influencer, or brand marketing, with meaningful in-house experience at a consumer brand
• Experience helping build, grow, or evolve a brand’s social presence in a way that created noticeable momentum
• A track record of social work that drove growth, conversation, engagement, cultural relevance, or brand affinity
• Examples of content, formats, series, creator work, or social moments that performed, spread, earned attention, or became recognizable for a brand
• Deep understanding of TikTok, Instagram, creator-led content, platform behavior, internet culture, and how social drives both brand love and business impact
• Experience translating a brand platform or creative idea into social-first content, series, formats, campaigns, and community behaviors
• Strong creative instincts and the ability to concept ideas that feel fresh, ownable, and executable
• Experience working with creators and developing content that feels native, not overly produced or overly branded
• Comfort getting hands-on. This person can write a brief, shape a hook, direct a creator, weigh in on an edit, capture content, and help bring an idea to life
• Highly organized, proactive, and able to manage multiple workstreams without losing the creative thread

• Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
• Financial: 401(k) with generous employer match
• Annual bonus based on company performance
• Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance
• Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp
• Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement
• Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more

• Base Salary: $135,000.00 - $170,000.00