Responsibilities

• Lead the organic social strategy across key platforms, making social one of the clearest and most ownable expressions of the ButcherBox brand
• Translate the brand platform into repeatable content ideas, social behaviors, series, formats, and moments that build awareness, affinity, and relevance
• Define the role of each platform and build a content mix that balances entertainment, education, product storytelling, cultural moments, community, and brand POV
• Bring a strong perspective on what ButcherBox should sound like, look like, and behave like on social
• Help move ButcherBox from a brand that posts content to a brand that has a recognizable presence
• Concept and lead social-first content ideas, campaigns, recurring series, and formats that feel native to the platform and distinct to the brand
• Develop content across short-form video, creator-led storytelling, man-on-the-street, behind-the-scenes, founder/customer storytelling, interviews, product moments, cultural commentary, and unexpected formats
• Build systems that ensure brand moments, shoots, events, partnerships, founder moments, and IRL activations are captured and extended through social in a smart, scrappy, high-impact way
• Know the difference between content that fills a feed and content that builds a brand
• Identify opportunities to bring ButcherBox into the cultural conversation in ways that feel timely, useful, entertaining, and true to the brand