Associate Director, Social & Linguistics Strategy at Inizio Evoke | New York, USA | $125K/yr – $140K/yr

Associate Director, Social & Linguistics Strategy

New York, USA (Remote)

$125K/yr – $140K/yrSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Lead health-focused social strategy and client guidance across major platforms to drive campaigns and omnichannel alignment.

Own development of strategic social plans and content programs for health and biotech clients.
Must-have: 5+ years in health/biotech/pharma with cross-channel strategy experience.
Standout: Deep FDA/FTC regulatory knowledge guiding paid and organic social across major platforms.

Job Description

Responsibilities

Lead in creating top-notch social strategies and content plans, ensuring feedback, strategic consultation and social media management is done to a high level.
Guide clients and teams on social media strategies and issues, providing insights before implementation.
Be the go-to social media subject matter expert, providing insight around platform capabilities, specifications and functionalities for clients and external audiences
Inform and develop new approaches, ideas, and services to expand the agency's social media and strategy capabilities
Lead teams through social listening,
Aid in omnichannel and engagement strategy initiatives, promoting social media's alignment into client's omnichannel mix
Counsel clients and teams on best practices for social media execution, showcasing deep knowledge of platform functionalities, formats, trends, and both organic and paid content across major social channels like Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, Snapchat, and YouTube.
Stay up to date with latest digital marketing trends and technologies to maintain a competitive edge

Requirements

At least 5 years of experience in health, biotech, or pharmaceuticals.
Experience developing and presenting strategic social media plans across various channels, including Facebook, X, LinkedIn, YouTube, and Pinterest, with a strong understanding of both organic and paid content.
Experience growing social media business with existing clients and participating in new business pitches.
Experience mentoring junior team members.
In-depth knowledge of FDA and FTC regulations for social media in the biotech and pharma industries.
Experience in client service, in an agency environment, with experience collaborating within integrated teams.
Skill with social monitoring and measurement tools, with strong analytical and problem-solving abilities.
Bachelor's degree in life sciences, marketing, or communications

Preferred

This is a role for a true T-shaped social media marketer who is well-versed in DTC/HCP social media while expressing an active interest in expanding skills across engagement strategy, omnichannel, data analytics, creative development and account management.

Benefits

medical, dental, 401(k), tuition reimbursement and flexible time off.
Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

Inizio Evoke

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make health more humanTM. With core expertise and specialty brands in Marketing, Comms, Transformation, Access, and Media, we serve as a premier partner for the world's most ambitious healthcare organizations. Proudly part of Inizio – the market-leading commercialization partner for health and life sciences. From early-stage development to loss of exclusivity, we simplify complexity, unlock value, and make collaboration seamless at every pivotal moment – unlocking growth through human insight and transformative creativity.

Founded in 2009

New York, New York, USA

1.2K employees (383 in marketing)

www.inizioevoke.com