Responsibilities

• Lead the strategy for presentation of audits, training, and reporting.
• Build out cutting edge SEO services such as search as business intelligence and reputation management.
• Lead, develop, and manage Manager, Sr. Analyst, and Analysts.
• Offer guidance, support, and direction as well as provide development opportunities and ongoing feedback.
• Accountable for team development, including utilizing organizational tools such as learning and development, creating internal opportunity for staff, and maintaining positive morale.
• Identify opportunities to improve efficiencies and templatize/automate tactical work.
• Clearly define elements of SEO projects to set expectations of what is and is not in scope.
• Aid the director and VP in scoping both future projects and staffing.
• Work seamlessly with cross-functional teams including paid search, paid social, content production, and web development from multiple agencies within the IPG family.
• Verbally, literally, and visually provide strategic and tactical guidance on SEO best practices.

Requirements

• Substantial experience in digital marketing with an emphasis on SEO.
• Substantial experience with tools relating to web analytics, SEO reporting, link, and technical analysis.
• Experience collaborating or working in Paid Search and Social.
• Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word.
• Excellent written and verbal communication skills with the know-how to translate detailed knowledge into key takeaways for all positions from analysts to C-level executives.
• Demonstrated track record of moving client partnerships forward to generate results and new business opportunities.

Preferred

• Comprehension of site development from conception and wireframes to build and development.
• Solid understanding of HTML and dedication to white hat techniques.
• Highly analytical with the ability to internalize the importance of performance KPIs such as ROI.
• Familiarity with how both front end design and back-end servers can affect SEO performance.
• Reliability to develop agendas, set up conference calls, and present either in-person or by phone.
• Consistent organizational skills, attention to detail, and accuracy when working with numbers.