Associate Director, Search & Social

Responsibilities

• Mentor team members professionally and technically
• Oversee and manage a team to achieve company goals
• Develop paid search and social strategies that detail campaign objectives, tactics, rationale, strategy, budget allocation, etc.
• Execute paid search and social campaigns across various media channels
• Work closely with the Analytics team and internal stakeholders to develop performance reports
• Lead client calls, instilling trust as a subject matter expert
• Optimize search and social campaigns week-over-week to meet client goals
• Collaborate with team members across all departments
• Manage relationships with search and social platform reps and other third-party vendors

Requirements

• Bachelor’s degree or relevant experience
• Minimum 6 years of experience in paid search and social marketing with a focus on e-commerce
• Minimum 2 years of experience at a competitive marketing agency focused on performance marketing
• Minimum 1 year of experience managing people
• Must have in-platform execution experience setting up campaigns and pulling levers in Meta and Google ads (experience with TikTok, Snapchat, Pinterest, Twitter, LinkedIn, and Reddit is a plus)
• Understanding of the consumer journey from awareness to conversion, and ability to leverage insights to unlock new growth opportunities
• Experience using Google Analytics for reporting
• Excellent written, verbal communication, and presentation skills
• Ability to work efficiently in a fast-paced environment, with a high level of accuracy and attention to detail
• Understanding of the consumer journey from awareness to conversion and ability to leverage insights to unlock new growth opportunities

Preferred

• Working competency in paid search is a plus