Associate Director, Retail Media Analytics & Strategy at Kelly Scott Madison | Chicago, IL

Kelly Scott Madison

Associate Director, Retail Media Analytics & Strategy

Chicago, IL (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive analytics-led media strategy for clients by turning data into actionable planning and business outcomes.

Must-have: 8+ years in analytics and performance media across retail or agency environments.
Standout: Lead testing strategies and measurement frameworks and embed analytics into client recommendations.

Job Description

Responsibilities

Transform complex data into clear, actionable strategies that directly inform client media planning and business decisions
Elevate clients’ measurement capabilities by leading the development of testing roadmaps, learning agendas, and measurement frameworks—including MMM alignment and predictive analytics—going well beyond routine reporting
Deliver meaningful interpretation and storytelling that connects data insights to tangible business outcomes
Own the performance narrative for clients—clearly articulating media’s business impact through advanced quantitative analysis
Partner closely with planning and buying teams to embed analytics-informed thinking into every client recommendation

Requirements

8+ years of experience at a retailer or media agency with deep exposure to analytics and performance media across digital and traditional channels
Strong background in retail and/or commerce-driven media environments
Proven ability to build and sustain client relationships, generating and presenting compelling analytics POVs to stakeholders at all levels, including senior leadership.
Proven experience leading testing strategies and measurement frameworks
Strong expertise in audience strategy and data-driven segmentation
Collaborative leader who elevates the entire team—whether coaching planners on stronger insights, teaching statistical approaches, or mentoring junior analytics talent.
Experience with tools such as Looker, Power BI or similar visualization platforms (good to have)

Preferred

Experience with tools such as Looker, Power BI or similar visualization platforms (good to have)
Collaborative leader who elevates the entire team—whether coaching planners on stronger insights, teaching statistical approaches, or mentoring junior analytics talent.
Strong background in retail and/or commerce-driven media environments
Proven ability to build and sustain client relationships, generating and presenting compelling analytics POVs to stakeholders at all levels, including senior leadership.
Proven experience leading testing strategies and measurement frameworks
8+ years of experience at a retailer or media agency with deep exposure to analytics and performance media across digital and traditional channels
Apply steps/links/emails/click apply (not provided in description)

Benefits

We've got you covered -- and we’re not just referring to robust health insurance. To us, coverage is about supporting your full experience and whole self, from inclusive benefits, flexibility, and an appreciation for time away, to recognition, professional development, and growth opportunities.
- Talent Enablement: Career pathing, integrated learning ecosystem, mentorship, and employee recognition
- Wellness: Comprehensive health insurance (medical, dental, vision, pet, and life), onsite fitness center covered 100%, discounted membership rates at partner gyms and access to virtual fitness classes, Employee Assistance Program (EAP), and curated opportunities to nurture your breaktime
- Balance: Personalized Paid Time Off (i.e., “Unlimited PTO”), remote work flexibility, paid parental leave (maternity, paternity, and adoption), and a variety of Employee Resource Groups
- Giving Back: Volunteer opportunities and corporate donation matching through KSM Cares Outreach, our Corporate Social Responsibility program

Kelly Scott Madison

Proudly independent, Kelly Scott Madison uncomplicates the intricate media marketplace to deliver agile and impactful solutions, fast. We combine data-informed insights, human-centered strategies, technical expertise, executional excellence and innovative thought leadership to move your business forward. To find out how we deliver growth, savings, and a sigh of relief for our clients, visit us at www.ksmmedia.com.

Founded in 1966

Chicago, Illinois, USA

111 employees (30 in marketing)

ksmmedia.com