Associate Director, Relevance Strategy

New York City, NY (On-site)

$100K/yr – $128K/yrSenior Level6+ years expFull time

Posted 2 days ago

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Job Summary

Own data-driven storytelling and client-facing analyses, guiding cross-functional teams from qualitative, cultural, and quantitative insights to strategic recommendations and client-ready materials.

Job Description

Responsibilities

  • Identify data-driven insights in a logical flow in order to deliver a compelling and enlightening story to client.
  • Bring the consumer’s world to life through the use of qualitative and cultural mining, plus insightful synthesis of quantitative research.
  • Demonstrate analytical and strategic skills to help solve client’s business problems.
  • Stay abreast of the competitive landscape as it pertains to data, human centered research, and scalable qualitative insights delivering meaningful results for our clients.
  • Define/identify new methodologies for cultural analysis and development of cultural anthropology products that unlock VaynerMedia’s ability to ‘culture hack’ at speed and transform our clients’ businesses.
  • Evaluate creative concepts and communication opportunities and provide sound feedback and/or recommendations, as appropriate.
  • Facilitating brainstorms, workshops and ideation sessions that drive greater creativity and innovation.
  • Direct the strategic development of client presentations and other important communication; delivering clear, compelling and persuasive communications to all stakeholders.
  • Brief creative teams for ideation and help facilitate brainstorms and workshops.
  • Experience/Knowledge Required

Requirements

  • 6-8 years experience with strategically building brands at a top agency, working for Fortune 500 clients - must have experience understanding the intersection of business strategy, consumer insights and digital behavior in grounding big, purposeful ideas.
  • Ability to use the proper tools necessary to review qualitative, quantitative research, and behavioral data to draw and interpret insights.
  • Collaborate with the people of an organization, fostering strong cross-functional teamwork and positive results.
  • Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
  • Understanding of multiple channels for communications and connections, and their role in brand and content marketing.
  • Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.

Benefits

  • Employer-sponsored 401k with match
  • Medical, Dental, and vision coverage
  • Unlimited PTO
  • Caregiver (Parental) Leave
  • Health and Wellness benefits
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VaynerX

3.7 Glassdoor

A family of companies building brands for the now.

Founded in 2016
New York, New York, USA
158 employees (48 in marketing)
87% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
32.2K
Traffic Source Mix
Search
38.9%
Direct
48.7%
Referral
7.8%
Social
3%
Paid
1.3%

Headcount Trend

Current headcount: ~158

Marketing Team

Marketing Team Size
41 (26% of company)
Median Career Experience
9 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
9

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