Associate Director, Regional Marketing

BeOne Medicines

Associate Director, Regional Marketing – Texas

Bernalillo, NM (On-site)

$156K/yr – $206K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own regional advocacy and KOL engagement for Brukinsa and Beqalzi, shaping cross functional strategy and field execution across major hematology indications.

Regional advocacy and KOL engagement planning to influence commercial decisions.
Speaker bureau development and promotional education tied to Brukinsa and Beqalzi indications.
Advisory boards, conference programming, and aligned launch readiness feeding brand strategy.

Job Description

Responsibilities

Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio, including Brukinsa (zanubrutinib) and Beqalzi (sonrotoclax) to ensure advocacy development in core hematology indications.
Implement integrated KOL and customer engagement strategies and execution plans in support of Brukinsa in CLL and all current indications, as well as Beqalzi in Relapsed and Refractory MCL
Build strong partnerships with external KOL customers and partners and influence commercial strategy with internal partners and stakeholders
Demonstrate marketing thought leadership and represent BeOne at key US and ex-US meetings, conferences, and functions as needed
Actively participate in developing promotional speaker bureau strategy in support of BeOne’s oncology portfolio and education needs for Brukinsa and Beqalzi in current and future indications.
Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose
Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeOne’s US commercialization strategy; Uncover, prioritize, and communicate market insights, challenges/barriers, and solutions to the organization
Develop promotional peer-to-peer content and programing including product theaters and other conference promotional education in alignment with annual congress plan
Develop and execute integrated commercial advisory boards to gain insights that will inform brand strategies
Evaluate and implement innovative KOL tactics to drive brand objectives and strategies
Contribute actively on all key marketing deliverables including QBR, brand/tactical planning, and Launch Readiness Reviews
Drive business results, and contribute to culture and people initiatives aligned with BeOne mission and values

Requirements

8+ years of pharmaceutical industry marketing or related experience (examples include sales, finance, forecasting, market research, healthcare agency, consulting, etc.)
A minimum of 3 years of experience in Hematology Oncology sales and/or marketing preferred
Bachelor’s degree required. Advanced degree preferred in business, economics, biological, or medical sciences. At least 8+ years of industry experience. Hem/Onc background/experience preferred
Proficient with PC and Microsoft Office Suite. Demonstrated ability to put together compelling presentations using Power Point and ability to manage and refine workflow processes with Excel.
Travel - 50% or more

Preferred

Advanced degree (e.g., MA, MBA, PharmD, PhD) preferred
Biotech or pharmaceutical US marketplace launch experience preferred
Hem/Onc background/experience preferred
Strong relationships with KOLs and internal teams
Demonstrated ability to influence cross-functional teams

Benefits

comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.

BeOne Medicines

4.1 Glassdoor

BeOne Medicines is a global oncology company that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a portfolio spanning hematology and solid tumors, BeOne is expediting development of its diverse pipeline of novel therapeutics through its internal capabilities and collaborations. With a growing global team of more than 11,000 colleagues spanning six continents, the Company is committed to radically improving access to medicines for far more patients who need them. To learn more about BeOne, please visit www.beonemedicines.com and follow us on LinkedIn, X, Facebook and Instagram.We all share the responsibility to report adverse events observed with our products so that they may be investigated, actioned, and communicated accordingly.To report an adverse event or side effect, please talk to your healthcare provider and contact us here: https://beonemedicines.com/contact-us/report-adverse-event/.

Founded in 2010

Cambridge, Massachusetts, USA

2.6K employees (125 in marketing)

beonemed.com

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92% CEO approval