Field Marketing Manager- Indianapolis
Myriad360
Indianapolis, IN (Remote)
$100K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.
13 hrs ago
Associate Director, Regional Marketing, Life Sciences (Molecular Tools and Oncology)
USA (Remote)
$100K/yr – $135K/yrSenior Level5+ years expFull time
Posted 6 weeks ago
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Job Summary
Own regional demand and revenue impact for life sciences products, tying budget cycles, data driven planning, and cross functional marketing enablement to regional commercial goals.
- Regional strategy and KPI ownership for dPCR and BioPharma segments.
- Data driven planning and performance reporting to leadership and MBR/QBR reviews.
- Cross functional collaboration with Sales Ops, global marketing, and product teams to adapt to market dynamics.
Job Description
- Support achievement of overall revenue and marketing goals
- Have a clear understanding of the regional commercial objectives and annual must wins.
- Identify ways that marketing can measurably help achieve and exceed regional commercial objectives.
- During budget and marketing planning cycles, provide historical baseline data to show how marketing can attribute revenue or impact to achieve budget targets.
- Develop the annual regional marketing strategy for key products and segment marketing for both dPCR and BioPharma/Applied segments.
- Help set regional commercial objectives and strategies with commercial leadership team.
- Develop and execute marketing activities to achieve commercial objectives.
- Clearly demonstrate marketing impact through implementing measurable demand generation and commercial enablement activities.
- Use market data, intelligence, funding intelligence and databases to develop informed, data-driven marketing activities to achieve regional commercial targets.
- Set KPIs – focusing on revenue generating, and/or mid to bottom of funnel activities.
QIAGEN
QIAGEN is the leading global provider of Sample to Insight solutions that enable customers to gain valuable molecular insights from samples containing the building blocks of life.Our sample technologies isolate and process DNA, RNA and proteins from blood, tissue and other materials. Assay technologies make these biomolecules visible and ready for analysis. Bioinformatics software and knowledge bases interpret data to report relevant, actionable insights. Automation solutions tie these together in seamless and cost-effective workflows. QIAGEN provides solutions to more than 500,000 customers around the world in Molecular Diagnostics (human healthcare) and Life Sciences (academia, pharma R&D and industrial applications, primarily forensics). As of December 31 2021 QIAGEN employed more than 6,000 people in over 35 locations worldwide. Further information can be found at www.qiagen.com.
