Associate Director, Regional Marketing

California, MO (Remote)

$156K/yr – $206K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive regional marketing for Brukinsa in hematology, coordinating KOL engagement and cross-functional strategy.

  • Own regional marketing plans, KOL tactics, and advisory boards.
  • Must-have: 8+ years in pharma marketing with hematology exposure.
  • Standout: Cross-functional influence with Sales, Medical Affairs, and Market Access.

Job Description

Responsibilities

  • Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio, including Brukinsa (zanubrutinib) to ensure advocacy development in core hematology indications.
  • Implement integrated KOL and customer engagement strategies and execution plans in support of Brukinsa in CLL as well as current indications
  • Build strong partnerships with external KOL customers and partners and influence commercial strategy with internal partners and stakeholders
  • Demonstrate marketing thought leadership and represent BeOne at key US and ex-US meetings, conferences, and functions as needed
  • Actively participate in developing promotional speaker bureau strategy in support of BeOne’s oncology portfolio and education needs for Brukinsa in current and future indications.
  • Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose
  • Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeOne’s US commercialization strategy; Uncover, prioritize, and communicate market insights, challenges/barriers, and solutions to the organization
  • Develop promotional peer-to-peer content and programing including product theaters and other conference promotional education in alignment with annual congress plan
  • Develop and execute integrated commercial advisory boards to gain insights that will inform brand strategies
  • Evaluate and implement innovative KOL tactics to drive brand objectives and strategies
  • Contribute actively on all key marketing deliverables including QBR, brand/tactical planning, and Launch Readiness Reviews
  • Drive business results, and contribute to culture and people initiatives aligned with BeOne mission and values

Requirements

  • Bachelor’s degree required. Advanced degree (e.g., MA, MBA, PharmD, PhD) preferred in business, economics, biological, or medical sciences.
  • BA/BS degree with 8+ years of pharmaceutical industry marketing or related experience (examples include sales, finance, forecasting, market research, healthcare agency, consulting, etc.)
  • 3+ years of experience in Hematology Oncology sales and/or marketing preferred
  • Biotech or pharmaceutical US marketplace launch experience preferred
  • Demonstrated ability to establish actionable and meaningful relationships with KOL customers as well as with internal commercial teams, medical affairs, clinical development colleagues
  • Skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams
  • Excellent interpersonal, oral, and written communication skills, including demonstrated ability to synthesize data and prepare / deliver a clear overview of commercial insights, opportunity, and risks
  • Demonstrated strength in the core competencies of communication, strategic agility, achieving results, and teamwork/collaboration

Preferred

  • Biotech or pharmaceutical US marketplace launch experience preferred
  • Experience launching products in Hematology Oncology or related fields preferred
  • Strong cross-functional influencing and collaboration experience preferred

Benefits

  • Medical, Dental, Vision
  • 401(k)
  • FSA/HSA
  • Life Insurance
  • Paid Time Off
  • Wellness
  • Employee Stock Purchase Plan
  • Discretionary equity awards
  • Annual bonus plan and/or incentive compensation plan
BeiGene logo

BeiGene

Effective March 17, 2025, The U.S. subsidiary of BeiGene, Ltd. has changed its name to BeOne Medicines USA, Inc. This change comes ahead of our anticipated global rebranding to BeOne Medicines Ltd. and redomiciliation to Switzerland, pending shareholder approval. The new name reflects our commitment to develop innovative medicines and partner with the global community to help as many patients with cancer as possible. To learn more about BeOne Medicines, please follow our new LinkedIn profile @BeOne Medicines.

Founded in 2010
Cambridge, Massachusetts, USA
2.4K employees (105 in marketing)

Traffic Signals

Monthly Visitors
39.3K
Monthly Google Ads Budget
$37.5K
Traffic Source Mix
Search
31.8%
Direct
20.2%
Referral
41.7%
Social
5.2%
Paid
1%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
95 (4% of company)
Median Career Experience
13 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$6.8B
Last Raise
$2.1B
Post IPO Equity, 6 years ago

Funding History

  • Jul 2020
    Post IPO Equity • $2.1B
  • Oct 2019
    Post IPO Equity • $2.7B
  • Aug 2018
    Post IPO Secondary • $903M

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