Associate Director, Programmatic

New York City, NY (Hybrid)

$97K/yr – $156K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own programmatic activation end to end, driving platform execution, optimization, and governance while educating clients and internal teams on strategy and privacy; work across DSP, DMP, analytics, and cross-channel touchpoints.

  • Programmatic Activation: Own end-to-end DSP/DMP campaigns, platform testing, and performance optimization.
  • Collaboration & Education: Translate tactics into client-friendly rationale and train teams on updates and privacy standards.

Job Description

Responsibilities

  • Oversee programmatic campaign execution across DSP/DMP platforms, ensuring alignment with client KPIs.
  • Communicate digital strategies and rationale for tactical approaches to clients and internal teams.
  • Maintain strong client relationships through proactive communication and performance insights.
  • Contribute to strategic POVs and innovation discussions; share emerging trends and platform updates.
  • Partner with analytics to interpret campaign data, identify optimization opportunities, and inform future planning.
  • Advocate for programmatic best practices and educate clients on evolving technologies and privacy standards.
  • Collaborate with media partners to ensure accurate platform implementation and leverage new features.
  • Collaborate with internal teams to problem solve, resolve campaign issues, decipher budget discrepancies, and complete necessary client deliverables.
  • Support cross-channel integration across display, video, mobile, and social formats for cohesive strategies.
  • Implement operational best practices and quality assurance processes to ensure efficiency and accuracy.

Requirements

  • 5+ years of progressive experience in programmatic media, including 2+ years in leadership roles.

Nice to Have

  • Experience mentoring, teaching, training, and onboarding direct reports strongly preferred.
  • Proficiency in Microsoft Office Suite; advanced Excel skills preferred.

Benefits

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215