Director - Product Marketing
Veeva Systems
New York City, NY (Remote)
$125K/yr - $225K/yrIn-houseFull-timeDirector/executive10+ years exp.
3 hrs ago
Associate Director Product Marketing - Enterprise Informatics
Somerville, MA (Remote)
$0K/yr – $0K/yrSenior Level10+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and scale global product marketing GTM across multiple product lines, aligning launches, messaging, and demand signals with senior stakeholders to drive revenue and brand narrative.
- Own the global GTM strategy and cross-functional launches with product, sales, CS and executives.
- Set messaging, positioning and category narrative that differentiates and resonates with target buyers.
- Build market intelligence, track KPI dashboards, and translate insights into prioritization and growth bets.
Job Description
- Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios
- Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders
- Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence
- Own executive-level readiness and accountability for successful launches and revenue impact
- Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership
- Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas
- Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative
- Ensure consistency and quality of messaging across all customer touchpoints and regions
- Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction
- Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership
- Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams
- Ensure alignment between product marketing initiatives and pipeline/revenue goals
- Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale
- Drive innovation in channels, storytelling, and engagement to accelerate growth
- Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth
- Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes
- Build scalable partner enablement programs and frameworks to expand reach and market penetration
- Support the development of the Marketing & Communications team, fostering a culture of excellence, accountability, and innovation
- Bachelor’s degree or equivalent experience required.
DeepHealth
DeepHealth is a wholly-owned subsidiary of RadNet, Inc. (NASDAQ: RDNT) and serves as the umbrella brand for all companies within RadNet’s Digital Health segment. DeepHealth provides AI-powered health informatics with the aim of empowering breakthroughs in care through imaging. Building on the strengths of the companies it has integrated and is rebranding (i.e., eRAD Radiology Information and Image Management Systems and Picture Archiving and Communication System, Aidence lung AI, DeepHealth and Kheiron breast AI and Quantib prostate and brain AI), DeepHealth leverages advanced AI for operational efficiency and improved clinical outcomes in lung, breast, prostate, and brain health. At the heart of DeepHealth’s portfolio is a cloud-native operating system – DeepHealth OS – that unifies data across the clinical and operational workflow and personalizes AI-powered workspaces for everyone in the radiology continuum. Thousands of radiologists at hundreds of imaging centers and radiology departments around the world use DeepHealth solutions to enable earlier, more reliable, and more efficient disease detection, including in large-scale cancer screening programs. DeepHealth’s human-centered, intuitive technology aims to push the boundaries of what’s possible in healthcare.
